Dive Into Creativity at Gakken New Block World Event in Fujimi, Japan

Celebrate 60 Years of Gakken New Block at 'Block Mania! Dream New Block World'

Gakken New Block, a beloved brand in children's educational toys, is celebrating its 60th anniversary with a fantastic event titled 'Block Mania! Dream New Block World.' This special occasion will take place at Mitsui Shopping Park, Lalaport Fujimi, on January 10-12, 2026.

A Colorful Playground Awaits!

This three-day event promises an immersive experience featuring a whopping 20,000 blocks for children to explore and enjoy. From a gigantic block pool to unique diorama attractions, the event is designed for families to foster creativity and imagination in a vibrant environment.

Event Highlights:

- Giant Block Pool:

Imagine a pool filled with colorful blocks just waiting to be played with! Dive into this massive structure and experience the thrill of creativity as you build and create with friends and family. Each session lasts for 40 minutes, giving everyone a chance to experience the excitement.

- Rolling Q Coaster:

Test your creativity with the mega coaster 'Gakken New Block Rolling Q.' This massive ball roller coaster will keep your imagination rolling as you watch balls glide effortlessly in various paths.

- Photobooth with Ichibankun:

Meet the beloved character 'Ichibankun' at our dedicated photo spot! Capture your joy and share it with friends on social media.

Special Pop-Up Store

Don't miss our limited-edition items available for purchase during the event! You can find unique pieces like dinosaur parts and train components, which are exclusive to this event. If you buy any merchandise, you'll also receive a limited-edition Ichibankun towel produced in Imabari as a gift! Supplies are limited, so make sure to grab yours while you can!

Instagram Campaign

Join the fun on Instagram! Throughout the event, customers can show their follow screen of the official Lalaport Fujimi Instagram account to receive a free 'Gakken New Block Original Set' (6-piece, random types) for the first 100 attendees each day. Supplies are limited, so be sure to arrive early!

Event Details

- Dates: January 10, 11, 12, 2026
- Hours: 10:00 AM - 6:00 PM (last entry at 5:20 PM)
- Location: Mitsui Shopping Park, Lalaport Fujimi, 1F indoor plaza
- Entry Fee: Free (with tickets distributed)
- Age: Suitable for children under elementary school age

Admission Guidelines

For every two children, one guardian may accompany. Guardians must stay with their children throughout the event and cannot leave without them.

Ticket Information

Organized ticket distribution will begin at 9:20 AM at the entrance of the Island Music Store on the first floor. If you arrive before opening time (10 AM), please enter through Entrance 2. Attendees can choose a time preference at the event registration. Arrive 10 minutes before your ticketed entry time to ensure a smooth experience.

What is Gakken New Block?

Since its introduction, Gakken New Block has been known as the perfect first building block for children aged 1.5 years and older, allowing for creative exploration and learning. With its 60th anniversary in Spring 2025 approaching, Gakken New Block continues to inspire kids to explore their creativity through trial and error, which is fundamental in developing critical thinking skills. By playing with these blocks, children can realize new talents and ideas while building connections with their peers and parents.

For more information, visit the official Gakken New Block website and follow them on Instagram for updates!

Event Inquiries

For further inquiries related to the event, please contact Gakken Staiful Customer Support at 0570-078-038, available from 9 AM to 5 PM (excluding weekends and holidays).