Meiho Enterprise Launches First Overseas Investor Seminar in Hong Kong

On May 30 and 31, Meiho Enterprise, a prominent Tokyo-based real estate development firm, successfully held its first overseas seminar targeted at investors in Hong Kong, in collaboration with the leading real estate brokerage, Centaline Property. This event brought together over 15 international investors intrigued by opportunities in Japan’s real estate market, particularly in new rental apartment investments.

Background of the Seminar

With Japan expecting over 38 million foreign tourists in 2024, surpassing pre-pandemic levels, investor interest in Japanese real estate has surged. This uptick is partly fueled by a weaker yen, which has increased the attractiveness of property investments for overseas buyers. Meiho Enterprise has already started expanding its outreach to potential investors in Taiwan since 2023, and it has also conducted individual business meetings in Singapore and Hong Kong. The company is making strides to establish a local subsidiary in Taiwan by December 2024 to further enhance its sales channels in Asia.

Hong Kong stands out as a significant market for Meiho Enterprise, harboring 107 billionaires and boasting an impressive asset base over $10 billion. The interest from Hong Kong investors has already resulted in ten property purchases in the 2023 fiscal year and a forecast of seven more for 2024.

The Role of Centaline Property

Centaline Property, collaborating with Meiho Enterprise for this seminar, is one of the largest real estate brokerage companies in Hong Kong, with extensive operations across Asia, including Macau and mainland China. They provide a broad range of services related to property buying and investment, making them a crucial partner in Meiho's strategy to penetrate the Asian market.

During the seminar, the focus was on showcasing the "EL FARO" series of newly constructed investment rental apartments, which are renowned for their superior location within 10 minutes of subway stations in Tokyo's sought-after southern and western regions. This series received high praise from both local and international clients for its potential value appreciation and investment yield.

Feedback from Attendees

Participant feedback illustrated the seminar’s impact:

- A male investor in his 60s noted, "The seminar provided profound insights into the appeal of Japanese real estate investment. The explanations on market trends and the unique features of Meiho's projects were especially compelling. I intend to deepen my investment analysis after this session."
- Another investor in his 40s highlighted the value in gaining an understanding of taxation and investment strategies connected to Japanese properties. "I am currently considering expanding my investments due to the favorable foreign exchange situation, and this seminar equipped me with valuable knowledge."
- A 30-year-old participant remarked on the high attractiveness of the yields in the Japanese market, stating, "The seminar renewed my interest in property investment, and I look forward to making actionable moves for asset creation in the future."

Future Overseas Strategy

Meiho Enterprise aims to close deals on two more "EL FARO" properties by the end of the current fiscal year and to achieve a target of five such deals in the subsequent year. According to Chihiro Uchida, the executive officer responsible for overseas operations, "The seminar allowed us to establish connections and discover new customer requirements. With the current yen depreciation and low-interest rates, there’s a growing enthusiasm among Asian investors towards Japanese real estate. We aim to expand our reach and accelerate our global endeavors, focusing on Hong Kong and other Asian markets."

In June 2025, Meiho plans to conduct another seminar in Taipei, continuing its commitment to strengthening its sales activities across Asia.

About Meiho Enterprise Group

Founded 56 years ago, Meiho Enterprise is a publicly traded developer listed on the Tokyo Stock Exchange. It has an extensive portfolio of over 200 new investment-grade rental properties concentrated in Tokyo’s 23 wards. The group comprises various subsidiaries, offering rental management, engineering, and additional services effectively positioning itself in the real estate market.