#USA #Raleigh #Cloud Services #RapidScale #Ascend Program

RapidScale Introduces the Ascend Partner Program

RapidScale, a notable player in the cloud services sector and part of Cox Business, has officially rolled out its new Ascend Partner Program. This initiative is crafted to fuel strategic growth while augmenting the value that partners receive. The program’s launch marks a significant step forward in RapidScale’s strategy to nurture relationships with channel partners and leverage shared resources effectively.

A New Approach to Partnership

The Ascend Partner Program embraces a tiered structure that categorizes partners into Authorized and Premier levels. This setup is designed to empower partners, enabling them to capture a more substantial share of customer spending while enhancing their overall competitiveness in the growing cloud services market. By tapping into RapidScale's extensive portfolio of managed services and professional offerings, partners can advance their businesses and substantially improve profitability.

“We recognize that our partners are essential to our growth story,” stated Maureen Power Sweeny, Chief Revenue Officer at RapidScale. “This new program not only emphasizes our commitment to evolving alongside our partners but also introduces an innovative approach to partner engagement. We aim to foster collaboration that drives long-term success and allows for accelerated market expansion.”

Transitional Focus on Strategic Growth

As the market continues to shift towards complex, tech-driven environments, channel partners face challenges in addressing fragmented buyer journeys and the pressing demand for measurable returns on investment. The Ascend program seeks to address these challenges head-on. It focuses on aligning Ideal Partner Profiles with Ideal Customer Profiles to improve opportunity quality and speed up revenue conversion.

Bob Buchanan, AVP of Sales and Channel Chief at RapidScale, highlighted the intricacies of today’s channel dynamics. “Partners need greater support to navigate the complexities of the channel,” he explained. “The Ascend program is a collaborative approach that connects the right partners with valuable opportunities and expertise to enhance customer outcomes.”

What Partners Can Expect

With the new program, partners will enjoy several benefits, including enhanced consulting capabilities, streamlined access to co-selling resources, and comprehensive training programs. Furthermore, both Authorized and Premier partners will have access to built-in program incentives tailored to boost their operational effectiveness.

RapidScale is committed to continually enhancing the program's offerings, with plans to introduce additional tiers that provide engaged partners with even greater authority and opportunities for joint growth. By aligning closely with their consultative selling model, RapidScale aims to create predictability, resulting in high-impact motions that accelerate customer success and elevate the overall client experience.

Conclusion

The introduction of the Ascend Partner Program exemplifies RapidScale's strategic pivot towards a more partner-centric model, showcasing how modern partnerships can evolve to meet the demands of the digital age. With an already strong foundation and a forward-looking approach, RapidScale is poised to support its partners more robustly while delivering exceptional value to the end clients they serve.

For further details or to explore partnership opportunities, interested parties can visit RapidScale's Ascend Partner Program.

In summary, RapidScale's new program stands as a pivotal development in the cloud services landscape, establishing a clearer path for strategic growth in partnership with technology services distributors and other channel allies.