Demandbase Fortifies Data Security with Recent Certifications
Demandbase, a prominent player in the account-based go-to-market (GTM) platform industry for B2B enterprises, has recently announced two significant accomplishments in enhancing its security features: the successful recertification of ISO 27001:2022 and SOC 2 Type 2. These certifications are a testament to Demandbase's unwavering commitment to data protection and compliance with global standards.
The ISO 27001:2022 certification indicates that Demandbase has undergone rigorous external audits, executed by Schellman & Company, LLC. This is not Demandbase’s first rodeo; they initially secured this certification in 2024 after complying with the 2013 standard for several years. By adopting the updated ISO framework early on, Demandbase has emerged as a frontrunner in security and compliance excellence among its peers. Andrew Epstein, Demandbase's general counsel, stated, “Achieving recertification under ISO 27001:2022 reaffirms our ongoing commitment to the highest information security standards.” He emphasized the importance of staying ahead in the constantly evolving security landscape, ensuring customers' data remains safeguarded.
In addition to this, Demandbase also earned SOC 2 Type 2 recertification, which highlights their commitment to not only security but also the availability and confidentiality of systems and data. Achieving SOC 2 Type 2 requires companies to continually evaluate and enhance their internal controls, further ensuring clients that their sensitive data is in secure hands.
To obtain these prestigious certifications, Demandbase demonstrated compliance with an Information Security Management System (ISMS) that meets the stringent requirements of ISO 27001:2022. This includes the Demandbase One™ platform and related systems such as support, development, and operations, all working harmoniously under the umbrella of effective data security protocols.
For potential clients and current customers alike, the implications of these certifications are massive. They signify that companies using Demandbase’s services can trust that their concerns regarding data privacy and security are being actively addressed. With problems surrounding data breaches and compliance complexities on the rise, such certifications can facilitate a smoother partnership process between B2B enterprises.
Demandbase not only aims to secure its internal processes but also seeks to ensure that businesses can efficiently reach their target customers. The platform provides a holistic view of intent data, allows for AI-powered insights, and proposes actionable strategies that enhance customer targeting. As businesses evolve and their markets grow more competitive, efficient GTM strategies are paramount for maintaining an edge.
The successful acquisition of these certifications solidifies Demandbase’s reputation as a leader in the industry, capable of not just satisfying current market demands but also anticipating future ones. Companies and organizations stand to gain significantly from leveraging Demandbase’s robust platform that prioritizes data security alongside innovative marketing strategies.
To find out more about Demandbase's commitment to security and to explore their certifications, you can visit the
Demandbase Trust Site.
As demand for secure and compliant digital marketing solutions continues to rise, Demandbase is poised to maintain its leadership role, encouraging organizations to trust them with their data in a climate where such integrity is crucial.