Marianne's Expands to Target with Premium Avocado Oils
Marianne's, a renowned pantry brand recognized by UC Davis for its unwavering commitment to purity, is making a significant move by launching its distinguished Regenerative Organic Certified® and Organic Avocado Oils in Target stores across the United States. With a rollout to over 800 locations this fall, this debut represents an important milestone for the brand, following less than a year after expanding into broader retail.
This strategic timing comes as the avocado oil market faces increased scrutiny. Recent findings from a 2026 UC Davis study revealed that many products marketed as '100% pure avocado oil' were, in fact, mixed with less expensive oils. Marianne's stood out in the study, being named the benchmark for purity against which all other brands were measured. The authenticity and transparency provided by Marianne’s oil aligns perfectly with the expectations of Target customers, who are increasingly seeking quality products on the shelves.
Marianne's commitment to quality goes beyond just marketing. Their certifications, including Regenerative Organic Certified® and Organic, signify a rigorous adherence to ethical and sustainable farming practices. The organic certification ensures that avocados are cultivated without synthetic pesticides or fertilizers. In contrast, the Regenerative Organic Certified® status elevates these standards, focusing on restoring soil health, conserving biodiversity, and guaranteeing fair treatment for the farmers.
Each batch of oil is meticulously processed and subjected to third-party testing to validate its purity, aligning with critical CODEX markers such as fatty acid profile, sterols, and tocopherols. Furthermore, Marianne's Avocado Oils are notable for being the only Seed Oil Free Certified® avocado oils available, ensuring that consumers receive exactly what is advertised. With a neutral flavor profile and a high smoke point of up to 500°F, these oils are ideal for various cooking methods, from searing to baking.
Marianne's efforts to guarantee quality extend right to the source. The business actively follows avocado harvests globally, aiming to deliver the freshest oil possible. All Regenerative Organic Certified® avocados are processed in a women-led facility located in East Africa, supporting both sustainability and local empowerment.
“Transparency in food labels is essential, and it should reflect the contents accurately. This simplicity is significantly lacking in the current market landscape,” commented Marianne Adams, the namesake and founder of Marianne's. “Being recognized by independent scientists as a standard for pure avocado oil demonstrates our commitment to quality. Our presence in Target not only brings our premium oils to American families but also provides shoppers a trustworthy option in avocado oil.”
This expansion to Target is part of a broader strategic effort by the retailer to partner with emerging food brands that prioritize high-quality ingredients and transparency. Marianne's participation in Target's Takeoff program highlights its status as a high-growth brand, alongside a new wave of pantry essentials raising the bar for everyday grocery items.
Alongside their launch at Target, Marianne's continues to strengthen its presence in retail, with products now available through Amazon, Sprouts, H-E-B, Fresh Thyme, Hy-Vee, Erewhon, Costco, and other regional grocery stores.
Rooted in a legacy of family expertise spanning five generations, Marianne's remains devoted to providing responsibly sourced and rigorously tested cooking oils that meet high-quality standards without compromises. For additional details, visit
www.mariannesharvest.com or follow them on Instagram @mariannesharvest.