Mads Mikkelsen Elevates Cannes with His Unique Negroni Twist at Campari Event
At the 2025 Cannes Film Festival, Campari dazzled guests with a grand celebration of creativity and cinema, prominently featuring the renowned Danish actor Mads Mikkelsen. He surprised attendees by stepping behind the bar to unveil his unique take on the iconic Negroni cocktail, aptly named "Mads Negroni." This innovative version replaces gin with mezcal, giving it a rich, smoky character, perfectly complemented by a hint of green mandarin for a refreshing twist.
The Campari event, held at the beautiful Hyde Beach, attracted an impressive guest list, including notable personalities such as Barbara Palvin, Dylan Sprouse, and Helena Christensen. This glamorous gathering, set against the picturesque backdrop of the Croisette, was not just a celebration of cocktails but also a tribute to the passion that drives the film industry.
With Mads Mikkelsen as the centerpiece of the evening, the event stood out as one of the festival's highlights. Mikkelsen, who has previously received the best actor award at Cannes for his role in "The Hunt," expressed his excitement about being surrounded by inspiring filmmakers and storytellers. "It's always a privilege to be in Cannes, surrounded by inspiring, passionate filmmakers and storytellers. The Negroni is an iconic Campari cocktail served in the best bars around the world—the perfect mixology creation to honor the extraordinary films showcased here," he remarked.
The celebration also included an exquisite dinner for guests under the Campari-red lights of the venue, where they enjoyed Mikkelsen's signature cocktail while engaging in discussions about the prestigious Palme d'Or nominees. Mikkelsen's collaboration with Camparino’s master mixologist Tommaso Cecca was born from Mikkelsen's portrayal of complex characters in his films, further illustrating how his cinematic roles influence his creative endeavors.
Not limited to just cocktails, Mikkelsen appeared in a short film shot during the festival, showcasing his transformation into a skilled bartender, perfecting the art of cocktail creation. The atmosphere was electric, filled with the glitterati of the film industry, from models to actors, all sharing their experiences and aspirations, making it a night to remember.
Part of Campari's longstanding tradition of celebrating the film industry, this event was enhanced by stunning sculptural installations that transformed the pier into a bold homage to cinema. For over 40 years, Campari has collaborated with world-class actors and award-winning directors, celebrating the pursuit of artistic expression. During the Cannes festival, they have also organized exclusive after-parties, solidifying their cultural significance on the iconic Croisette.
Andrea Neri, the Managing Director of House of Aperitifs, expressed pride in returning to Cannes, emphasizing the synergy between filmmaking and Campari’s creative spirit. "Campari stands by fearless creatives who surpass expectations and aspire for the extraordinary, inspiring audiences to do the same. Mads Mikkelsen embodies Campari’s passionate spirit—bold, original, and always striving for excellence," Neri stated.
As the festival progresses, the "Mads Negroni" is set to be served at both the Campari Lounge at Palais des Festivals and Hyde Beach, allowing more attendees to enjoy this distinct cocktail throughout the week of the festival. Campari encourages all social media enthusiasts to follow @campariofficial for behind-the-scenes updates during the festival. The brand continues to embrace its iconic status in international film festivals, promoting films and artistic creativity, staying committed to responsibly celebrating their legacy in the cinematic world.
The Campari event, held at the beautiful Hyde Beach, attracted an impressive guest list, including notable personalities such as Barbara Palvin, Dylan Sprouse, and Helena Christensen. This glamorous gathering, set against the picturesque backdrop of the Croisette, was not just a celebration of cocktails but also a tribute to the passion that drives the film industry.
With Mads Mikkelsen as the centerpiece of the evening, the event stood out as one of the festival's highlights. Mikkelsen, who has previously received the best actor award at Cannes for his role in "The Hunt," expressed his excitement about being surrounded by inspiring filmmakers and storytellers. "It's always a privilege to be in Cannes, surrounded by inspiring, passionate filmmakers and storytellers. The Negroni is an iconic Campari cocktail served in the best bars around the world—the perfect mixology creation to honor the extraordinary films showcased here," he remarked.
The celebration also included an exquisite dinner for guests under the Campari-red lights of the venue, where they enjoyed Mikkelsen's signature cocktail while engaging in discussions about the prestigious Palme d'Or nominees. Mikkelsen's collaboration with Camparino’s master mixologist Tommaso Cecca was born from Mikkelsen's portrayal of complex characters in his films, further illustrating how his cinematic roles influence his creative endeavors.
Not limited to just cocktails, Mikkelsen appeared in a short film shot during the festival, showcasing his transformation into a skilled bartender, perfecting the art of cocktail creation. The atmosphere was electric, filled with the glitterati of the film industry, from models to actors, all sharing their experiences and aspirations, making it a night to remember.
Part of Campari's longstanding tradition of celebrating the film industry, this event was enhanced by stunning sculptural installations that transformed the pier into a bold homage to cinema. For over 40 years, Campari has collaborated with world-class actors and award-winning directors, celebrating the pursuit of artistic expression. During the Cannes festival, they have also organized exclusive after-parties, solidifying their cultural significance on the iconic Croisette.
Andrea Neri, the Managing Director of House of Aperitifs, expressed pride in returning to Cannes, emphasizing the synergy between filmmaking and Campari’s creative spirit. "Campari stands by fearless creatives who surpass expectations and aspire for the extraordinary, inspiring audiences to do the same. Mads Mikkelsen embodies Campari’s passionate spirit—bold, original, and always striving for excellence," Neri stated.
As the festival progresses, the "Mads Negroni" is set to be served at both the Campari Lounge at Palais des Festivals and Hyde Beach, allowing more attendees to enjoy this distinct cocktail throughout the week of the festival. Campari encourages all social media enthusiasts to follow @campariofficial for behind-the-scenes updates during the festival. The brand continues to embrace its iconic status in international film festivals, promoting films and artistic creativity, staying committed to responsibly celebrating their legacy in the cinematic world.
Topics Entertainment & Media）
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