#USA #Waukesha #Generac #Niccolò Borracchini #Pramac

Generac Announces Niccolò Borracchini's Promotion to Executive Vice President - International

On July 6, 2026, Generac Holdings Inc., a leading global developer and manufacturer of energy technology solutions, publicly announced the promotion of Niccolò Borracchini to the role of Executive Vice President - International. In this new capacity, Borracchini will be responsible for spearheading the company’s operations for the Generac and Pramac brands outside the United States and Canada. His appointment comes in the wake of Paolo Campinoti's retirement after a distinguished tenure of over three decades with the Pramac group.

Borracchini, who joined Pramac in 2015 as Managing Director, has played a pivotal role in steering the company through its integration into Generac following its acquisition in 2016. Through the years, he took on increasing responsibilities, focusing on the company’s international expansion, which now spans several key markets globally. Most recently, he served as Senior Vice President - International, leading all international support functions and commercial areas.

In a statement following the announcement, Borracchini expressed his excitement about this expanded role, emphasizing his eagerness to build upon the solid groundwork laid by Campinoti. Borracchini noted, “It is an honor to take on this expanded role and have the opportunity to build on the extraordinary foundation that Paolo has created over more than three decades.” He went on to emphasize his commitment to enhancing Generac’s global presence, strengthening customer relationships, and advancing the company’s mission of 'Powering a Smarter World.'

Paolo Campinoti joined Pramac in 1993 and has been integral in transforming the company from a local Italian firm into a global powerhouse in the power generation industry, with a strong foothold in regions like EMEA, APAC, and LATAM. Generac’s CEO, Aaron Jagdfeld, praised Campinoti's contributions, stating that his expertise laid the groundwork for what the Pramac brand represents today. Despite stepping down, Campinoti will continue to provide strategic guidance as President – International Development for Generac, further ensuring continuity and expertise within the organization.

Generac itself is committed to delivering comprehensive energy solutions that empower individuals to utilize energy according to their specific needs. Founded in 1959, the company has established itself as a leader in diverse energy technologies, offering a wide range of power generation equipment, energy storage systems, and management devices tailored to residential, commercial, and industrial applications.

The company’s rapidly evolving portfolio positions it well within the current energy landscape, characterized by an ongoing shift towards more resilient and innovative solutions. Generac’s mission, 'Power a Smarter World,' underlines its dedication to facilitating a transformative approach to energy uses worldwide.

As Generac and Borracchini look to the future, the focus will be on leveraging international markets to drive growth and enhance customer engagement, ensuring that Generac remains at the forefront of energy technology advancements. The implications of this leadership shift may have significant ramifications for the company’s strategic direction moving forward, especially as renewable energy solutions continue to gain traction globally.

About Generac

Generac Holdings Inc. is dedicated to making energy accessible based on consumers' own specifications. With a broad spectrum of offerings, including power generation systems and energy management solutions, Generac is not only innovating in product development but also building strong customer connections worldwide. The company’s overarching goal is to aid in the transition towards sustainable energy practices that meet the dynamic needs of our society today.

For more information about Generac and its plans for international markets, or insights into Borracchini’s vision, stay tuned to updates from the company as they unfold.