Free Marketing Webinar
2025-07-03 02:33:16

Join Our Free Webinar on Cutting-edge EC and Review Marketing Strategies

Upcoming Free Webinar on EC and Review Marketing Techniques



Minato, a Tokyo-based marketing firm, will host a key online seminar titled 'Leveraging Reviews to Stimulate E-commerce and word-of-mouth Marketing' on July 8, 2025, starting at 1 PM. This highly informative session aims to reveal the latest strategies in review management, user-generated content (UGC), and influencer marketing.

Co-hosted by Industry Experts


The event is co-hosted with three esteemed companies:
  • - Maclogi (Fukuoka) - CEO: Ryuta Ueda
  • - Pureflat (Tokyo) - CEO: Junpei Nakano
  • - Subspire (Kyoto) - CEO: Churchill Riley

Yuta Yamazaki, the CEO of Minato, will illuminate the topic: 'Effective Techniques for E-commerce Review Marketing — How to Harness Reviews, UGC, and Influencers to Its Full Potential.'

The Importance of Reviews and User Opinions


According to a survey conducted by the Consumer Affairs Agency in 2020, 67.7% of individuals feel targeted advertising is intrusive and unhelpful. Ads that do not meet their needs lead to a distrust towards company-driven promotions. In stark contrast, 58.2% of consumers stated they consider reviews when making purchasing decisions on shopping platforms, with 85.6% indicating that reviews influence their decisions in some way.

This growing reliance on reviews as a key decision-making factor highlights a shift from traditional advertising methods to creating genuine trust and empathy through testimonials and peer recommendations.

Seminar Takeaways


As advertising costs rise and privacy regulations tighten, the conventional model of customer acquisition through promotional spending is reaching its limits.

In this context, reviews and UGC increasingly determine purchasing decisions, showcasing how vital it is to utilize platforms like楽天 and Amazon effectively. While many businesses seek to improve their review gathering and UGC strategies, they struggle with compliance issues and fragmented practices across platforms. Thus, this webinar will offer advanced methods for turning these challenges into assets that drive sales.

Participants can expect insights on:
  • - Enhancing the quantity and quality of reviews on Rakuten and Amazon.
  • - Creating customer engagement through innovative UGC and influencer strategies.

Through case studies, we will share inverse strategies that enable sustained new customer acquisition without a heavy reliance on advertising budgets. This content is essential for those facing challenges with advertising costs and leveraging reviews effectively.

Ideal Participants


This event is perfect for those who want to:
  • - Build a new customer acquisition model that relies less on advertising expenses.
  • - Increase brand credibility through UGC across both marketplace and official websites.
  • - Maintain sales growth while minimizing customer acquisition costs.
  • - Cultivate the brand from the onset, fueled by genuine customer feedback.
  • - Discover practical strategies to consistently increase high-quality reviews.

Special Offers


Participants eager for more tailored advice can join a personalized Free Consultation to discuss strategies suited to their revenue phase. All attendees who complete our brief survey will also receive seminar materials.

Agenda Overview


Theme: Leveraging Reviews to Stimulate E-commerce and word-of-mouth Marketing
  • - 1:05 PM - 1:35 PM: Maclogi - Discussing Strategies for Maximizing Sales through Review Management.
  • - 1:35 PM - 2:05 PM: Pureflat - Key Tactics for Acquiring Reviews on Amazon and their Direct Benefit to Sales.
  • - 2:05 PM - 2:35 PM: Subspire - Future of E-commerce with UGC and AI in Review Mechanisms.
  • - 2:35 PM - 3:05 PM: Minato - Building a Thriving E-commerce Model through Effective Marketing Techniques.

Q&A Session: 3:05 PM - 3:30 PM

Participants will garner insights from Minato's CEO, Yuta Yamazaki, who previously excelled in sales at Facebook Japan and then led digital marketing at Netflix Japan before founding Minato in 2018. His breadth of experience and strategic insight into the influencer industry will pave the way for discovering how to utilize real user voices effectively in social media marketing campaigns.

Join Us Online!


Date: July 8, 2025
Time: 1 PM - 3:30 PM (Zoom Platform)
Cost: Free
Registration: Participants are encouraged to register in advance to receive the viewing link.

Note: A good Wi-Fi connection is suggested for optimal experience. We may exclude participants from competitive entities for fairness.

Minato continues its mission to integrate expansive digital marketing across various channels, ensuring clients grow sustainably through enhanced online presence. For more information and services, visit Minato’s Official Website.


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Topics Consumer Products & Retail)

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