#Tokyo #Katsushika #Dessert #MY SWEETS

MY SWEETS Opens in Katsushika, Tokyo

On September 3rd, 2023, Tokyu Malls Development Co., Ltd. celebrated the grand opening of its second store outside the Tokyu Line with MY SWEETS in Katsushika, Tokyo. This dessert specialty shop, located within the MARK IS Katsushika Kanamachi shopping complex, aims to delight local residents and commuters alike with its ever-changing selection of delicious seasonal sweets.

A New Chapter for MY SWEETS

Since its inception in March 2022, MY SWEETS has been dedicated to providing a carefully curated selection of sweets, changing weekly based on trending themes and seasonal flavors. The brand has successfully established itself in various locations along the Tokyu Line, including prominent stations such as Shibuya and Futako-Tamagawa. In September 2024, the first store outside of the Tokyu Line opened in Terrace Mall Shonan, and the company plans to expand further with a new store in Musashi Kosugi Tokyu Square by March 2025. Currently, MY SWEETS operates a total of ten stores, attracting approximately 30 new brands annually, and limiting each brand to two appearances per year to foster fresh encounters between customers and sweets.

The Sweet Experience at MARK IS Katsushika

Leveraging its partnerships with over 320 brands, MY SWEETS aims to target a diverse customer base, focusing mainly on the residents of Katsushika and users of Kanamachi Station. The store will showcase a variety of exquisite sweets sourced from both local renown and a nationwide selection of specialty stores. The strategic emphasis on location within MARK IS Katsushika Kanamachi helps elevate the shopping experience by offering convenient access to unique desserts.

What To Expect After the Grand Opening

In conjunction with the grand opening, MY SWEETS introduced exclusive products from two brands, providing customers with limited-time offers:

1. Kasaneo (September 3rd - 9th)
- Featured Product: Milk Crepe