Experience Unprecedented Cooling with the Next-Gen Car Seat 'Shunrei' – Launched on Makuake!

Experience Unprecedented Cooling with 'Shunrei'

MITSUKIN SHOJI Co., Ltd., based in Oita City, Japan, has officially launched their latest project, the innovative car seat ‘Shunrei’, starting today, June 5, 2026, at 8 AM on the crowdfunding platform Makuake. This groundbreaking car seat utilizes advanced Peltier cooling technology to deliver a chilling experience, likening it to sitting in a water-filled bath within your vehicle.

Achieving Target Funding in Just Three Minutes!

Upon the project's release, overwhelming interest resulted in reaching the target funding within a remarkable three minutes. As of now, the project continues to draw immense support, setting new records in real-time. Many potential backers have expressed their excitement, with comments such as, “I’ve been looking for this product to tackle this summer's heat!” and “I’m thrilled to see a solution for the heat issues I've had in my car.”

Building Anticipation Pre-launch

Anticipation for ‘Shunrei’ surged ever since its sneak peek on June 2. With the infamous heatwave in mind, numerous drivers were eager to exceed the limitations of traditional fan-based cooling systems. The launch also featured an exclusive ‘Super Early Bird’ discount offer of up to 35% off, leading to an avalanche of orders from the moment the product went live.

Why is 'Shunrei' So Popular? Discover Its Three Innovations

1. Unmatched Cooling Performance

The ‘Shunrei’ seat addresses two major complaints users have with conventional fan-based seats: cooling limitations and fit compatibility across different car models. Utilizing a powerful 75W Peltier element, this seat circulates chilled water through a unique pathway at lightning speed—just 18 seconds for a complete circuit. This innovative design ensures that heat trapped in your back and buttocks is evenly and effectively cooled, providing an exceptional chilling sensation.

2. Durability and Comfort Combined

With a weight capacity of 100kg, the 'Shunrei' seat extensively balances durability and comfort. The specially designed double water pathway efficiently blankets the cooling area, ensuring that all sections—especially those prone to heat and humidity—receive consistent cooling. It's crafted to avoid the uncomfortable tube sensations common in water-cooled seats, ensuring a comfortable ride, even on long journeys, and ensuring a perfect fit in various vehicle types.

3. Quiet and Smart Design

Say goodbye to the annoying noise produced by fans! The ‘Shunrei’ operates at a remarkably quiet 40dB, on par with a low-noise computer fan, ensuring that the interior ambiance of your car remains undisturbed. This remarkable cooling experience creates a serene environment, making it ideal for those concerned about dry air or the weighty burden imposed by air conditioning on the body.

Limited Time Deals Available

Although the initial ‘Super Early Bird’ offers sold out almost immediately, there are still various limited-time discount options available on Makuake, such as 'Early Bird' and 'Super Early Discount'. These offers will be on a first-come-first-serve basis, and upon reaching the cap, they will be closed. Be sure to check the project page soon!

Project Overview

- Project Name: SPEEDER Shunrei Seat
- Main Product: Peltier Refrigerated Water Circulation Seat ‘Shunrei’
- Project Launch Date: June 5, 2026

As this summer promises to be another relentless scorcher, consider how the 'SPEEDER Shunrei Seat’ can revolutionize your driving experience, alleviating heat-related stress for unparalleled comfort during all your journeys.

Visit the Makuake project page