#None #Olive Oil #Stellar Snacks #Pretzel Braids

Stellar Snacks Launches Baked with Olive Oil Pretzel Braids: An Innovative Addition to Their Lineup

Stellar Snacks, the innovative mother-daughter-founded company, has recently made headlines with the launch of their latest product: the Baked with Olive Oil Pretzel Braids, which is part of a six-flavor collection that will be available exclusively at Sprouts Farmers Market nationwide. This new introduction caps off what has been a record year for the company, which has noted rapid expansion in the retail space, increasing from around 12,000 doors in 2025 to a projected 18,000 by the end of 2026.

A Flavorful Experience

The Baked with Olive Oil Pretzel Braids come in a variety of flavors that cater to diverse palates, ranging from sweet to savory. With two entirely new flavors added to the mix, Elote Loco and Spicy Flame, snackers will find exciting new tastes to enjoy. The complete flavor lineup includes:

• - Maui Monk: A delightful blend with Maui onion, finishing off with a hint of sweetness.
• - Bold Herby: Infused with roasted garlic and onion for a robust flavor.
• - Cinnamon Dolce: A sweet concoction featuring cinnamon and brown sugar.
• - French Dijon: A bold blend with a tangy kick from Dijon mustard.
• - NEW - Elote Loco: Inspired by zesty Mexican street corn seasoning.
• - NEW - Spicy Flame: A bold habanero and paprika style seasoning adding a kick.

The new line features a seed-oil-free option, appealing to health-conscious consumers looking for tasty alternatives. Birth from an artisanal baking method, each pretzel is prepared daily using high-quality, handpicked ingredients.

Stellar's Expansive Growth

Stellar Snacks is not just a growing name among pretzel brands; it is currently the fastest-growing pretzel company in the nation, according to SPINS data. This significant growth underscores a larger trend in the pretzel industry, where innovation in flavors is driving sales. In the past year, Stellar experienced a massive 205% increase in sales while accounting for 27% of overall pretzel category growth in U.S. grocery channels during a four-week period.

Andy Yee, Stellar's Senior Brand Manager, expressed enthusiasm for the rising popularity of pretzels, stating, “Snackers desire fun and engaging food experiences, and our new Olive Oil Pretzel Braids cater to this desire. They combine our trademark handmade quality with fresh options.”

Many consumers may recognize the Stellar brand from their appearances on Southwest Airlines, where they are served to millions of passengers. This partnership is rooted in the brand's origin story, which began with Elisabeth Galvin, who moved to the U.S. from France in the 90s, selling snacks directly to airlines. Today, together with her daughter Gina, they’ve turned Stellar into a household name.

Commitment to Quality

Founded in 2019, Stellar Snacks remains committed to creating high-quality pretzels using non-GMO ingredients, free from artificial additives and major allergens such as peanuts and soy. Each variety is also vegan and kosher. Stellar stands out as one of the few women-owned pretzel manufacturers in the country, emphasizing their dedication to wholesome snacking.

As Stellar continues to expand its retail presence, they’ve received a considerable investment from Main Post Partners, enabling further growth and innovation. Aidan McAuley, of Main Post Partners, noted, “Our strategic approach over these past five years has laid a solid foundation for accelerated growth that meets the evolving needs of our customers.”

Looking Ahead

The Baked with Olive Oil Pretzel Braids are set to hit the shelves this October, promising to delight fans with new flavors and a health-conscious recipe. Follow the brand’s journey on social media at @stellar_snacks to catch the latest updates and offerings. Stellar Snacks is ready to soar to new heights as they redefine pretzel snacking in America.

Stellar Snacks combines innovation, authenticity, and an entrepreneurial spirit, representing what modern snacking can achieve. Their story is a testament to the power of family, quality food, and community that fuels its ever-growing success.