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Official Textbook for PR Planner Certification

The Japan Public Relations Association has announced the release of its latest official textbook, 'PR Practice 2026-2027,' scheduled to launch on July 21, 2026. This textbook is designed to help individuals improve their knowledge and practical skills in public relations and PR.

Focus on Enhancing Corporate Value

The PR Planner certification serves as an objective measure of specialized knowledge and practical abilities in public relations, widely utilized by corporations, local governments, and organizations. Recently, there has been a notable increase in applications from students and young professionals, highlighting the qualification's significance in career development and job hunting. As the importance of human capital management grows, nurturing PR professionals who can effectively communicate an organization’s initiatives to society is crucial for enhancing corporate value.

The role of public relations in connecting organizations to society has become increasingly sophisticated and diverse, adapting to the evolving information environment. Through this textbook and the PR Planner exam, we aim to contribute to the development of competent PR talent equipped with essential practical skills.

The Updated Official Textbook

The 'PR Practice 2026-2027' textbook builds on foundational knowledge of PR while systematically covering more practical skills such as strategic planning and problem-solving. This updated edition reflects the latest trends including advances in digital media, the diversification of social media communication, and the rising interest in human capital management and sustainability, ensuring that learners gain applicable knowledge for the workplace.

In addition to being a resource for preparing for the second and third stages of the PR Planner certification exam, it serves as a practical guide for individuals looking to enhance their communication skills to contribute effectively to corporate value.

Registration Now Open for PR Planner Certification Exam

Registration for the first stage of the 2026 PR Planner certification examination is currently open and will close on July 24, 2026. This qualification is structured to gradually enhance knowledge and practical skills, beginning with the first stage, which is essential for future career development. We encourage those interested in specializing in PR to actively apply.

Book Details

• - Book Title: 'PR Practice 2026-2027'
• - Release Date: July 21, 2026 (First Edition)
• - Specifications: A5 size, 406 pages
• - Price: 3,080 JPY (including tax)
• - Publisher: Japan Public Relations Association
• - ISBN: 978-4-496-05838-7

About the PR Planner Certification Exam

• - Exam Dates: August 8-23, 2026
• - Testing Locations: Approximately 340 test centers nationwide
• - Exam Method: Computer-based testing (multiple choice)
• - Application Period: June 1 - July 24, 2026
• - Results Announcement: September 2, 2026, at Noon

Exam Details

• - Eligibility: No restrictions
• - Number of Questions: 50
• - Exam Duration: 80 minutes
• - Passing Score: At least 70% correct answers
• - Exam Content: Basic knowledge of PR
• - Official Textbooks: 'Introduction to PR 2026' and 'Reference Question Book for PR Certification Exam 2025'
• - Exam Fee (tax included): 11,000 JPY for general public, 6,600 JPY for students, 8,800 JPY for association members
• - Application Process: Available via the website here.

Related Links

• - Japan Public Relations Association: Official Website
• - CBT-Solutions PR Planner Certification Exam Site: Examination Site

Stay tuned for more updates as we work to empower the next generation of PR professionals!