#Japan #Tokyo #Unagi #Ito-Yokado #Doyo Ushi

Celebrate Doyo Ushi no Hi with Ito-Yokado's Special Offers

Ito-Yokado and its branches, including York Foods and York Mart, are excited to announce that they will start accepting reservations for their 2026 Doyo Ushi no Hi specials beginning May 27, 2026. This year's observance falls on July 26, and customers can look forward to a variety of unagi products available at a more affordable price due to last year’s substantial catch of shirasu unagi.

For those unfamiliar, Doyo Ushi no Hi is a traditional Japanese holiday that honors the consumption of unagi (eel) during the hottest days of summer, believed to help beat the heat and maintain good health. To cater to this special occasion, Ito-Yokado is offering a wide range of delicious unagi dishes designed to satisfy customer tastes and budgets.

Special Unagi Offerings

The highlight products for this year include the Unaju using Kagoshima prefecture’s unagi, with a revised price dropping from ¥1,680 to ¥1,580. Additionally, the Unaju made with Shizuoka prefecture’s unagi will now be available for ¥3,980, down from ¥4,580. Ito-Yokado is dedicated to providing premium domestic unagi at wallet-friendly prices.

Customers reserving their unagi meals will benefit from bonus points, adding an extra incentive to enjoy these delicious offerings during the Doyo Ushi no Hi festivities.

New Exciting Additions

Among the must-try items is the Tsuya Unagi Kabayaki (Extra Large), produced by Nakasaka Unagi Farm in Aichi's Mikawa Ichinomiya region. This extraordinary dish features eels raised in a near-natural environment utilizing clean spring water and red soil, resulting in a rich flavor and tender texture. In addition, the popular Master's Unagi Kabayaki returns this year in a larger 'extra-large' size, maintaining the price from last year, but with an elevated quantity. The secret recipe involves a meticulous two-step steaming process, creating an exceptionally fluffy texture. Enjoy a rich sauce made from high-quality tamari soy sauce and hon-mirin that imparts an aromatic and deep flavor.

Moreover, customers can find great value in the Kagoshima Prefecture Unagi Kabayaki three-pack and the limited-release Super Extra Large Shizuoka Hamana Lake Unaju, alongside options like Unagi Sushi Set, which includes both nigiri and rolls, ensuring choices are available for various dining preferences.

Reservation Details

Ito-Yokado aims to enrich the daily lives of local customers by making its offerings accessible and delightful. Here are the specifics for placing your reservations:

• - Reservation Locations: Available at 196 stores, including Ito-Yokado, York Foods, York Mart, York Price, and Comfort Market.
• - Online Reservations: Ito-Yokado Reservation Site
• - Reservation Period: May 27, 2026 – July 17, 2026
• - Pick-up Period: July 24, 2026 – July 26, 2026
• - Special Information Site: Doyo Ushi no Hi Special

These offerings exemplify Ito-Yokado's commitment to quality and excellence, as they continuously strive to make the celebration of Doyo Ushi no Hi memorable for families and communities alike. Make sure not to miss out on this chance to enjoy these meticulously crafted products!

Featured Products

1. Unaju (Kagoshima Unagi)
- Price: ¥1,580 (tax included)
- Bonus Points: 50
- Description: Tender unagi grilled to perfection, it melts in your mouth with a rich taste.

2. Unaju (Shizuoka Unagi)
- Price: ¥3,980 (tax included)
- Bonus Points: 150
- Description: A satisfying classic featuring unagi, liver, egg omelet, and fresh ginger.

3. Extra Large Tsuya Unagi Kabayaki
- Price: ¥3,280 (tax included)
- Bonus Points: 200
- Description: A special dish made with eels raised in a natural environment, offering a unique taste experience.

4. Master's Unagi Kabayaki (Extra Large)
- Price: ¥3,280 (tax included)
- Bonus Points: 200
- Description: Premium unagi cooked with precision, featuring a rich, flavorful sauce.

5. Kagoshima Unagi Kabayaki (Small) 3 tails
- Price: ¥4,980 (tax included)
- Bonus Points: 300
- Description: Three tails of Kagoshima unagi, perfect for sharing with family.

6. Super Extra Large Shizuoka Unaju
- Price: ¥6,980 (tax included)
- Bonus Points: 200
- Description: A large size perfect for sharing, featuring unagi sourced from the birthplace of eel farming.

7. Unagi Sushi Set
- Price: ¥1,280 (tax included)
- Description: A sushi set featuring both nigiri and rolls for an enjoyable dining experience.

Join in on the celebration by reserving your unagi from Ito-Yokado and enjoy the flavors of tradition this Doyo Ushi no Hi!