#Japan #Tokyo #Lawson #Original Goods #Chegoshim

Lawson's Campaign Featuring Chegoshim: A Spring Celebration

On April 14, 2026, Lawson stores across Japan will kick off an exciting campaign in collaboration with the popular Korean character Chegoshim (최고심). Created by illustrator Chegoshim, this campaign is designed to spread joy and connect fans with unique merchandise.

What to Expect

This campaign is aptly titled 'Chegoshim Delivers! Flowers and Happiness! Lawson Campaign'. As part of the celebration, Lawson will offer exclusive original goods, including stickers that feature the delightful Chegoshim characters, lovingly illustrated by the creator himself.

For any purchase of selected items, fans will be eligible to receive an original charm sticker adorned with cheerful messages and illustrations of the Chegoshim character. Note that these stickers are limited and available on a first-come, first-served basis.

Campaign Details

• - Start Date: April 14, 2026 (Tuesday)
• - Locations: All Lawson stores nationwide (excluding some locations, Natural Lawson, and Lawson Store 100)
• - Campaign URL: Lawson Campaign

Exclusive Merchandise

• - Original Amulet Stickers: These are available in 10 designs with a total of 40 pieces per store, offered while supplies last. To secure the stickers, customers simply need to buy three designated snacks during the campaign. Each customer can receive up to two stickers per visit, with a limit of 10 stickers in total from one store.

• - Sales Period: April 14 7:00 AM - April 27, 2026 (or until items run out)

Special Store Items

Additionally, Lawson will introduce exclusive Chegoshim merchandise that cannot be found elsewhere:

• - Slide Pouches: Six types priced at 990 yen each (tax included)
• - Acrylic Keychains: Also available in six random designs for 880 yen each (tax included)

Both of these items will be sold in comic sections, with their availability contingent on stock levels.

Important Notes

Before purchasing, customers are encouraged to refrain from opening bags or searching for specific designs to maintain the spirit of surprise. Given the nature of promotional merchandise, some delays might occur due to weather conditions or unforeseen events.

As it is a limited offer, the merchandise will be made available on a rolling basis, with different regions seeing their stocks released on varying dates:

• - Hokkaido, Kyushu, Chugoku Region, Ehime and Tagotown (Aomori): Available from April 15
• - Gotsu Keikawa Store (Shimane) and Ueki Isozaki Inter Store (Ehime): Available from April 16

About Chegoshim

Chegoshim, created by illustrator Chegoshim in 2020, captures the hearts of many with its quirky and adorable characters. Emphasizing positivity and happiness, each representation contains elements that advocate for everyone's well-being. Supported by a massive following of over 1 million across SNS platforms in South Korea and China, Chegoshim continues to expand its influence throughout Asia.

For more updates, follow Chegoshim on social media:

• - Twitter: Chegoshim JP
• - Instagram: Chegoshim JP
• - TikTok: Chegoshim JP

Join us this April at Lawson to celebrate the joy and creativity of Chegoshim. Don't miss out on the fun and exclusive goodies!

©choigosim ©Lawson, Inc.