#Japan #Tokyo #Pop-Up Event #Itoham #Pork Bits

Itoham's First Pork Bits Pop-up Event in Shimbashi

Itoham Yonekyu Holdings, headquartered in Meguro, Tokyo, is excited to announce its very first pop-up event from June 9 to June 13, 2025. Titled "Let’s Pile Up Pork Bits for Myself," this event will take place at Cafe Piazza in Shimbashi.

During the day, guests can indulge in a "Pork Bits All-you-can-stack Bowl" for just 500 yen. In the evening, attendees are invited to enjoy a set featuring beer and five unique flavors of Pork Bits, along with an exciting voting experience to choose their favorite flavor.

This pop-up event is designed to bring excitement to everyday life through Pork Bits, introducing new culinary trends to the business professionals and food enthusiasts in Shimbashi. The Pork Bits, beloved for their cute mini size and versatility, will be showcased in a fresh way, offering a hearty bowl during the day and delightful accompaniments for evening drinks. The flavor voting during the event aims to gather participant feedback for future product strategies.

The Significance of This Initiative

Since the launch of Pork Bits, the brand has resonated with families, conveying a message of love passed from parents to children, bringing smiles to dinner tables. However, this time, the focus shifts to adults, encouraging them to take time to enjoy meals for themselves.

In a fast-paced world where adults often prioritize work and family, putting themselves last, this event serves to provide a special experience at Cafe Piazza, a familiar gathering spot for many business professionals in Shimbashi. The intention behind this initiative is to showcase the new appeal of Pork Bits to the community of Shimbashi and gather voices to influence future Pork Bits offerings.

Event Highlights and Offerings

Daytime Features:

• - Pork Bits All-you-can-stack Bowl: For 500 yen, participants can fill their bowls with as many Pork Bits as they like, topped with a selection of their choice of condiments. This is a delightful lunch option.

Evening Features:

• - Izakaya Set: Enjoy a complimentary offering of beer paired with five flavored Pork Bits, ideal for an enjoyable evening. Guests can participate in an interactive voting process to select their favorite flavor among the five options available.

Event Details:

• - Period: June 9 (Mon) to June 13 (Fri), 2025
• - Schedule:

- Day Program: 11:00 AM – 3:00 PM (Pork Bits All-you-can-stack Bowl)
- Night Program: 5:00 PM – 9:00 PM (Beer + Pork Bits tasting + Voting event)

• - Location: Cafe Piazza, 2-14-4 Shimbashi, Minato-ku, Tokyo (1F)
• - Access: A 2-minute walk from JR Shimbashi Station, Uramori Exit (more details)
• - Pricing:

- Day Program: 500 yen (tax included, cashless payment only)
- Night Program: Free admission
- Reservations not required. Early arrivals are recommended due to limited quantities.

About Cafe Piazza

Located just a 3-minute walk from Shimbashi SL Square, Cafe Piazza serves as a hub for community revitalization run by PIAZZA Corporation. It serves as a casual gathering place for residents, fostering connections through events and information dissemination. During the event, attendees will be treated to decorations that embody the essence of Pork Bits, creating enjoyable photo opportunities.

Media Inquiries

Direct all inquiries regarding coverage of the event to:

• - Title: "Let’s Pile Up Pork Bits for Myself" Event Office
• - Company: PIAZZA Corporation
• - Contact Person: Ishihara
• - Email: [email protected]
• - Phone: 070-5016-7253

This event offers an exciting opportunity for media representatives to experience and cover the event. Interested parties are encouraged to reach out to the contact provided above for details on media coverage opportunities and an invitation to the media tasting event on June 9, 2025, from 11:00 AM to 4:00 PM. Sign up for media tasting.