ELFBAR and LOST MARY Announce Research Findings on E-Liquid Sweeteners

On June 19, 2025, the prominent vaping companies ELFBAR and LOST MARY unveiled pivotal study results regarding e-liquid sweeteners, essential components in flavored vaping products. Published in the esteemed scientific journal, Frontiers, the research focused on evaluating two frequently utilized sweeteners within the industry—sucralose and neotame—and their respective effects on heavy metal release and cellular viability during regular use of vaping products.

The peer-reviewed findings from this landmark research indicate that neotame poses a lower risk than sucralose, marking a significant development in e-liquid formulation. Through meticulous testing of various e-liquid samples containing differing concentrations of these sweeteners, researchers discovered that samples incorporating neotame demonstrated diminished levels of heavy metals compared to those with sucralose. Notably, e-liquids formulated with neotame not only release fewer heavy metals in aerosol form, but they also exhibit lower cellular toxicity. A concerning trend identified in the research revealed that as sucralose concentration in e-liquids increased, the quantity of heavy metals in aerosol also rose significantly.

Samuel Fu, the RD Engineering Director of ELFBAR and LOST MARY, emphasized the importance of prioritizing safer e-liquid ingredients. "This study not only provides guidance rooted in scientific evidence but also reinforces our unwavering commitment to formulating harm-reduced products in the realm of harm reduction. Based on our findings, we strongly advocate for the replacement or restriction of sucralose in favor of neotame, a less harmful sweetener alternative."

In accordance with these evidence-based conclusions, both ELFBAR and LOST MARY have initiated proactive measures to minimize their use of sucralose and other sweeteners, the safety profiles of which remain under-researched. Fu further explained, "Given stringent standards surrounding product safety and compliance, flavors are recognized for their crucial role in assisting adult smokers and ex-smokers to transition away from traditional tobacco use. This fundamental understanding drives us to enhance the safety profiles of flavor additives by every possible means."

To mitigate health risks associated with flavored vaping products, both brands have committed to conducting comprehensive and ongoing studies on sweeteners, encompassing analyses of cytotoxicity and chemical composition. With a steadfast focus on product safety, ELFBAR and LOST MARY continue to lead initiatives aimed at integrating safer ingredients for adult consumers, thereby raising industry standards through consistent research and testing.

About ELFBAR
Established in 2018, ELFBAR has positioned itself at the forefront of the global vaping industry, dedicated to delivering a unique and captivating vaping experience driven by innovation. The brand prioritizes preventing youth access and fostering sustainable growth, reflected in its extensive user base of millions of adult smokers and ex-smokers worldwide seeking alternatives to traditional smoking. To learn more, visit elfbar.com.

About LOST MARY
LOST MARY stands as a global pioneer in vaping innovation, aiming to reveal the value of vaping and establish quality benchmarks in the industry. Present in over 50 markets globally, LOST MARY boasts over 200 patents, serving millions of adult users who favor its products. For additional information, visit lostmary.com.

Topics Consumer Products & Retail)

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