Celebrating 60 Years of Gakken New Block with a Thrilling Event for Families

A Grand Celebration of Gakken New Block's 60th Anniversary

The recent event titled "Block Paradise! Dream New Block World" marked a significant milestone as it celebrated 60 years of Gakken New Block, hosted by Gakken Stayful, a subsidiary of Nippon Shuppan Hanbai Co., Ltd. This exciting celebration took place at Aeon Lake Town Mori in Koshigaya City, Saitama Prefecture, drawing in over 3,000 enthusiastic families from across the country.

Engaging with Hands-On Activities

The event provided an immersive experience for attendees, allowing families to truly engage with the Gakken New Block universe through a variety of interactive content. Many parents and children alike were thrilled by the activities, with highlights including:

- Giant Block Pool: A fun zone filled with blocks of all shapes and sizes where kids could dive in and play freely.
- Rolling Queue Giant Ball Coaster: An exciting display featuring a large diorama where visitors predicted and enjoyed the movements of rolling balls.
- New Block Stacking Challenge: A competitive event that encouraged participants to stack blocks as high as possible within a limited time frame, with special prizes awarded for success.
- New Block Weigh Sale: A popular corner where visitors could choose from various parts, including exclusive items, based on their preferences, promoting a customized building experience.

Feedback from attendees was overwhelmingly positive, with many expressing their desire to return for another round of fun. The event was a wonderful opportunity for everyone to rediscover the joy of Gakken New Block and its ability to foster creativity.

Instagram Giveaway Campaign

In addition to the fun-filled activities, Gakken New Block is currently running a giveaway campaign on their official Instagram. Over the months of May and June, a total of 63 followers will have the chance to win exciting prizes through a random drawing. Families and fans are encouraged to participate, enhancing the community connection that Gakken nurtures.

For more details, you can visit the official Gakken New Block Instagram page.

Commitment to Fostering Creativity

Looking ahead, Gakken remains committed to promoting Gakken New Block as a toy that nurtures children's creativity. The 60th anniversary event is just one of the many initiatives aimed at delivering the value of Gakken New Block to even more people.

What is Gakken New Block?

Gakken New Block is designed to accompany children's growth and development, making it a beloved first block toy suitable for ages 1.5 and beyond. Celebrating its 60th anniversary in spring 2025, Gakken New Block emphasizes the importance of experimenting, building, and re-building, fostering creativity and critical thinking skills in children. The process of playing with these blocks can lead to the discovery of new talents and ideas for young builders.

Moreover, Gakken New Block serves as a vital tool to strengthen connections between children and parents, cultivating skills necessary for the future.

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