Launch of ZERO PC S Series: A Socially Conscious Reuse Initiative

Overview of ZERO PC S Series

In a groundbreaking initiative, PeoplePort, a subsidiary of Borderless Japan, is set to launch the socially conscious "ZERO PC S Series" in collaboration with Sofmap at the Sofmap Ikebukuro store, beginning June 20, 2026, which coincides with the United Nations designated World Refugee Day. This launch aims to address pressing social issues such as the environmental impact of discarded digital devices and the employment opportunities for refugees living in Japan.

As technology advances, numerous computers are discarded, even though they remain usable. At the same time, refugees in Japan face challenges in finding work. In response to these societal concerns, PeoplePort and Sofmap have come together to promote a circular economy, reducing environmental harm while providing pathways for diverse individuals to thrive in society.

The decision to launch on World Refugee Day is intentional, aiming to raise awareness and support for those displaced worldwide, highlighting the importance of understanding and improving employment prospects for refugees.

Features of the ZERO PC S Series

The ZERO PC S Series comprises refurbished computers previously purchased by Sofmap. Staff members at PeoplePort, many of whom are refugees, will meticulously restore these devices following Sofmap's rigorous standards. By recycling computers that would otherwise end up in landfills, this initiative promotes resource circulation and aligns with Sofmap’s goals for social contribution through circular economy practices. This unique partnership also helps create new employment opportunities for refugees who are engaged in the refurbishment process.

Post-purchase, customers can expect extended support to ensure long-term satisfaction with their products. Sofmap offers a one-year repair and exchange warranty, alongside a complimentary three-month "Phone & Remote Support" service to alleviate any initial setup or operational concerns.

A Message from PeoplePort

Akihiro Aoyama, CEO of PeoplePort, expressed his enthusiasm for partnering with Sofmap, a leading player in Japan's reuse market. He stated, “Our goal with this collaboration extends beyond merely circulating second-hand computers; we aim to establish a sustainable choice within Japan's reuse market. By making the ZERO PC S Series available through Sofmap’s outlets, we hope to accelerate the realization of a circular society that is both environmentally friendly and considerate of people.” He envisions a future where everyone can choose refurbished computers that are produced with respect for the environment and humanity.

About PeoplePort

PeoplePort is a social business that operates under the mission of "Creating a Future for Children and Refugees with Unwanted Electronic Devices." The company focuses on the collection and refurbishment of used computers and monitors, aiming to create jobs for refugees while reducing environmental impact and supporting educational initiatives for children. They also manage the ethical computer brand "ZERO PC," promoting a circular economy.

Official Website: ZERO PC
Company Name: PeoplePort, Inc. (Borderless Japan Group)
Address: 1F Biso Mansion, 6-14-7 Kikuna, Kohoku Ward, Yokohama City, Kanagawa
Established: December 2017
CEO: Akihiro Aoyama
Business Focus: Electronic device reuse and recycling.

About Borderless Japan

Established in 2007, Borderless Japan is dedicated solely to social business aimed at resolving social issues that encompass poverty, environment, education, and gender-based challenges. With operations in 15 countries, they are recognized for their ecosystem that nurtures social entrepreneurs—having won several awards, including the Good Design Award in 2019.
In October 2023, they announced a new purpose: "SWITCH to HOPE" aiming to transform societal challenges into collective hopes, fostering efforts that aspire towards creating a better society.

Official Website: Borderless Japan
Company Name: Borderless Japan, Inc.
Address: 4F Tenjin Futatabi Building, 3-1-1 Tenjin, Chuo Ward, Fukuoka City.
Established: 2007
CEO: Kazunari Taguchi
Business Focus: Social problem-solving initiatives, including herbal tea business and social business school.