Senske Family of Companies Strengthens Southeast Operations with TurfPride Acquisition

The Senske Family of Companies (SFC) has made headlines with its recent purchase of TurfPride, a prominent provider of residential lawn care services in the Atlanta area. This acquisition represents a significant step for SFC as it expands its footprint in the Southeastern United States, following the earlier acquisition of Arbor-Nomics in 2024.

TurfPride has built a robust reputation for delivering targeted lawn care services adapted to Georgia's distinctive landscapes and climate conditions. Their diverse offerings range from lawn fertilization and weed control to aeration, overseeding, disease prevention, and specialized care for trees and shrubs. By emphasizing a customer-first approach and maintaining high standards of excellence, TurfPride has firmly established itself as a key player in the competitive Atlanta market. The company’s treatment programs are crafted in close collaboration with esteemed turf specialists from respected institutions such as North Carolina State University, Clemson University, and the University of Georgia.

Casey Taylor, CEO of Senske Family of Companies, expressed enthusiasm regarding the acquisition, stating, "Expanding our Southeast operations through strategic acquisitions like TurfPride allows us to strengthen our footprint and bring best-in-class lawn care services to even more customers." He emphasized that TurfPride's dedication to its clients and its expertise perfectly align with the vision of the Arbor-Nomics portfolio. This acquisition underscores SFC's commitment to building on the solid foundation that TurfPride has established and to continue growing their influence in the Atlanta market and beyond.

With this acquisition, TurfPride will introduce an additional depot located in Kennesaw, supplementing Arbor-Nomics' existing locations, which include Norcross, Marietta, Cumming, Winder, and Douglasville, GA. Such expansion not only underscores SFC's strategy to penetrate key markets more deeply but also to maintain the high-quality service and trusted reputation that their customers have come to expect.

A Look at Senske's Strategic Growth

Senske Family of Companies, bolstered by investments from private equity firm GTCR, has successfully completed eighteen acquisitions to date. This strategic growth has enabled Senske to extend its services across sixteen U.S. states and Canada while gearing up for international expansion through partnerships with distinguished home service companies. As SFC continues its transformative journey, it aims to apply its successful merger and acquisition processes to further augment its market presence in the lawn care sector and beyond.

For more detailed information on Senske’s M&A operations or their service offerings, interested parties are encouraged to visit Senske’s website. This acquisition not only positions SFC as a leader in lawn care solutions but also marks a new chapter towards exceeding customer expectations in the vibrant Southeastern market.