#United States #Marriott International #Fort Myers #StudioRes Hotel

Marriott International Launches StudioRes Hotel in Fort Myers

Marriott International has made a significant stride in the hospitality industry with the recent opening of its first-ever StudioRes hotel in Fort Myers, Florida. This exciting event not only marks the debut of the StudioRes brand but also represents Marriott's entry into the midscale extended stay segment. The hotel officially commenced operations just shy of two years following the initial reveal of the studio-driven concept.

The StudioRes Fort Myers hotel is designed to cater to a diverse array of travelers, particularly those needing accommodations for longer durations like work assignments, relocations, or construction projects. This innovative hotel is part of the Marriott Bonvoy portfolio and is poised for rapid expansion with projections of over 40 additional StudioRes properties set to open across the United States and Canada by 2027.

Room Features and Amenities

The StudioRes Fort Myers hotel offers an all-studio setup comprising 124 rooms, furnished with modern amenities conducive to extended stays. Each studio is designed with a choice of one or two beds, a lounging area, and a fully equipped kitchen, including a stovetop, microwave, and refrigerator. The design emphasizes comfort and routine, catering particularly to independent travelers who prioritize flexibility during their stays.

Additional facilities include communal spaces, outdoor patios, a fitness center, and convenient food and beverage vending options. High-speed Wi-Fi, streaming access, and casual workspaces allow guests to maintain their connectivity and productivity during their time at the hotel.

Location and Accessibility

Strategically located just a short drive from Southwest Florida International Airport, StudioRes Fort Myers offers easy access to numerous attractions in the area, including the beautiful Sanibel and Captiva Islands, nature parks, and opportunities for shopping and dining. Guests can explore local highlights like Manatee Park and Lakes Park, enriching their stay with unforgettable experiences.

Economic Considerations and Strategic Partnerships

Marriott’s Chief Financial Officer and EVP of Development, Leeny Oberg, expressed excitement about the reception of StudioRes among franchisees and the potential for growth within the segment. The innovative construction and development model are tailored to provide an affordable cost-per-key product, aiming to meet the evolving needs of today's travelers.

Mark Laport, CEO of Concord Hospitality, which developed the StudioRes Fort Myers in partnership with Whitman Peterson, acknowledged the significant collaboration between the companies. The strategic partnership reflects trust and commitment to quality and outlines plans for further developments across various markets.

Paul Novak, a partner at Whitman Peterson, stated that the development of StudioRes signifies an ongoing legacy of successful hospitality brand launches, affirming confidence in the brand's growth trajectory.

Joining the Marriott Bonvoy Ecosystem

As a part of the Marriott Bonvoy program, StudioRes Fort Myers allows members to earn and redeem points, further enhancing the travel experience for loyal guests. The brand’s commitment to affordability without sacrificing modern design marks a new chapter in travel accommodations, positioning itself as an ideal choice for extended stays.

With its first property now open, Marriott International is set to redefine the midscale extended stay market, offering smart, comfortable, and value-oriented lodging solutions for travelers in various life situations. As demand for such offerings continues to rise, the hospitality giant is ready to expand its footprint in this promising segment.

In conclusion, StudioRes Fort Myers represents not only a new lodging option for visitors but also a strategic move by Marriott International to enhance its portfolio and meet the growing demand for extended stay accommodations. Travelers looking for quality and affordability in their lodging options will find that StudioRes Fort Myers checks all the right boxes.