#Japan #Tokyo #fashion collection #CODE A #Miyu Maesaka

CODE A and Miyu Maesaka: The Launch of 'with miyu Collection'

On April 1, 2023, a fresh collaboration between CODE A and PR freelancer Miyu Maesaka will officially debut the 'with miyu Collection' through its online store. This exciting collection marks the second collaboration between CODE A, a brand by World Co., and Maesaka, celebrated for her diverse involvement in fashion marketing and her role as a director for the jewelry brand M.MINE.

The 'with miyu Collection' reveals items inspired by the previous collaboration that received positive acclaim. This time, the pieces have been revamped with updated colors and materials ideal for spring and summer wear. Included in the collection are two different tiered skirts made from various fabrics and a top featuring a rich array of colors. Each item is designed to embody the spirit of spring, bringing new life and vibrancy to classic styles.

Central to the collection’s theme is 'otona miyu', which reflects Miyu Maesaka's philosophy of enjoying femininity at any age. This collection beautifully balances sweetness with bold sophistication, demonstrating that adult women can embrace and enjoy feminine styles with an edge, which is a hallmark of CODE A.

In conjunction with the collection’s launch, three collaborative pieces will be available for pre-order on the official online store starting April 1, with in-store availability planned from April 11, 2023. Customers can look forward to the following unique items:

1. M Dramatic Skirt
- Price: ¥33,000 (tax included)
- Color: Charcoal Grey
- Size: XS / S

2. M Dramatic Dot Tulle Skirt
- Price: ¥33,000 (tax included)
- Color Options: White and Black (with ZOZOTOWN exclusive color)
- Size: XS / S

3. M Everyday Rib Button Tee
- Price: ¥9,900 (tax included)
- Color Varieties: White, Black, Light Green, Blue, Grey, Brown (with exclusive colors available at Lumine Shinjuku and ZOZOTOWN)
- Size: Free

To celebrate the launch, a special event is scheduled on April 11, 2023, featuring a live Instagram session at Lumine Shinjuku with Miyu Maesaka and stylist Saori Tanabe, who curated the collection's styling. The live stream will begin at 9:30 AM, supported by simultaneous broadcasts on the official CODE A account and the personal accounts of the participants.

Later that day, from noon until 5 PM, both Maesaka and Tanabe will be present for an in-store event where enthusiasts can meet them directly.

Additionally, a pop-up shop for M.MINE, showcasing exquisite jewelry that integrates traditional Mino pottery techniques, will operate at Lumine Shinjuku from April 11 to May 10, 2023. Shoppers will have the opportunity to view the latest collections, including some items available for pre-order.

About CODE A

Launched in 2023, CODE A aims to inspire women to freely express their fashion preferences through the concept of 'FAV FASHION. FAV STYLE.’ The brand's name pays homage to the iconic Japanese select shop 'aquagirl,' which thrived during the 1990s and 2000s. Rather than simply reviving past trends, CODE A reinterprets 'timely femininity' for modern Tokyo girls.

This new brand encourages women to sustain their unique styles while celebrating their individuality, catering especially to those who live by their own rules in fashion.

For detailed availability and updates, customers can follow the brand's official social media channels, including their Instagram.

Store Information

Lumine Shinjuku

• - Address: 3-38-2 Shinjuku, Shinjuku-ku, Tokyo
• - Hours: 11:00 AM - 9:00 PM
• - Phone: 03-6302-0139

With its avant-garde designs and thoughtful collaborations, CODE A continues to establish itself as a noteworthy player in the fashion industry, inviting everyone to find their favorite style and, ultimately, their confidence through fashion.