Kewpie's Fall and Winter Limited Edition Dressings Are Back!
Kewpie Corporation, headquartered in Shibuya, Tokyo, is excited to announce the re-release of its popular fall and winter limited edition offerings: "Deep Roasted Sesame Dressing Garlic Miso Flavor" and "Deep Roasted Sesame Dressing Yuzu Pepper Flavor." Originally launched in August 2025, these unique dressings have been highly praised and are set to return to store shelves starting August 20, 2026.
A Growing Trend: Dressings for Hot Pots
As the use of dressings in hot pot dishes increases, Kewpie is determined to solidify this trend with its already successful deep roasted sesame dressing. This dressing holds the esteemed title of being the best-selling product in the domestic dressing market. Kewpie has always focused on promoting versatility, encouraging consumers to not only use the dressing for salads but also to dip, mix, or stir-fry various dishes. Through strategic advertising and sales promotion, Kewpie has emphasized the use of its dressings as the perfect accompaniments for hot pot meals during the colder months.
The previous year's launch of the limited edition garlic miso and yuzu pepper flavors encouraged many consumers to experiment, leading to a significant increase in the number of people incorporating these dressings into their hot pot recipes.
In particular, the garlic miso flavor is well-regarded for its rich taste, blending the deep flavors of grated garlic and miso—a perfect match for shabu-shabu or other pork-based hot pot dishes. On the other hand, the yuzu pepper flavor, with its sharp kick from green chili peppers and fragrant citrus notes, is highly recommended for water-cooked dishes, ideal for those who appreciate spicy and citrusy flavors. By reintroducing these products as limited editions for the fall and winter, Kewpie aims to meet consumer expectations and encourage the practical use of dressings in diverse culinary scenarios.
A Commitment to Versatile Cooking
Kewpie's mission is to enhance everyday meal preparation and contribute to the creation of a new food culture through suggestions of its deep roasted sesame dressing as a multifunctional condiment. The re-release of these unique flavors not only addresses consumer desires for versatile cooking options but also invites experimentation within the kitchen.
Product Overview
The dressings will be sold in 180 ml bottles at a suggested retail price of 290 yen (excl. tax) each, boasting a shelf life of ten months.
- - Product Name: Deep Roasted Sesame Dressing Garlic Miso Flavor
- - Content: 180 ml
- - Suggested Retail Price: 290 yen (excl. tax)
- - Shelf Life: 10 months
- - Product Name: Deep Roasted Sesame Dressing Yuzu Pepper Flavor
- - Content: 180 ml
- - Suggested Retail Price: 290 yen (excl. tax)
- - Shelf Life: 10 months
Example Dishes
Using the Garlic Miso Flavor, you could create a savory pot featuring pork belly and bean sprouts. Meanwhile, the Yuzu Pepper Flavor is a great choice for a chicken and vegetable hot pot that is sure to impress.
For more information about Kewpie's Deep Roasted Sesame Dressing and its versatile applications, visit their special website at
Kewpie Deep Roasted Sesame Dressing.
Embracing the colder months with warm meals will be easier with Kewpie's delicious offerings, just in time for the autumn and winter seasons!