Experience the Unmatched Charm of the Nobunaga Daytona at PHOTO NEXT2025

Discover the Nobunaga Daytona at PHOTO NEXT2025

At the major photography exhibition, PHOTO NEXT2025, held in June 2025, we had the privilege to witness a remarkable moment with Akira Yamanaka from Oriental Photo Industry Co., Ltd. He experienced the luxurious and unparalleled "Nobunaga Daytona" (Ref. 6263/Ser. 6412345), a watch that has captivated many enthusiasts worldwide.

The "Nobunaga Daytona" is not just an ordinary timepiece; it is a unique wristwatch that fetched an astounding 2.8 billion yen at a specialized global Rolex auction. This rare gem boast historical significance and is distinguished from regular Ref. 6263 models. While others in the thousands of yen range can be traded, the Nobunaga Daytona truly stands apart due to its exceptional qualities.

Oriental Photo Industry Co., Ltd., the organization to which Mr. Yamanaka belongs, has a rich history dating back to 1919. This esteemed company has been a pillar of Japan's photographic industry, notably in the space of professional printing paper and digital photography products. They have actively continued the legacy and development of silver halide photography, earning high respect and trust within the industry.

Oriental Photo Industry Booth

Experiencing such a remarkable watch is not just a product showcase; it is an insightful opportunity to re-appreciate the value of watches as “timekeeping assets”. The encounter enriched participants with a deeper understanding of how both watches and photography elegantly capture the essence of time.

The Nobunaga Daytona will soon be accessible through an experiential rental service planned for launch in August 2025. This innovative service aims to allow customers to don this rare vintage watch, synergizing it with various experiences involving photography and videography. The goal is to illuminate the allure of the watch to a broader audience.

Meanwhile, for those eager to engage with this extraordinary timepiece now, a wearing experience is currently available through the hometown tax programme, allowing individuals to enjoy authenticity and exclusivity in real-time.

For further details on the hometown tax initiative, click here.

Official Social Media Channels for Nobunaga Daytona

Company Overview

Cross One Inc.
Address: 2-38-16 Chihaya, Toshima-ku, Tokyo
Representative: Akira Shinagawa
Tel: 03-5986-1118
Business Outline: Internet printing, 3D figure production, lodging operations, purchasing/reuse, branding of luxury assets, and more.
Established: January 1990
Website: Cross One Inc.