VARREL Esports Team Renews Sponsorship with Asno System Corporation

VARREL Esports Team Strengthens Partnership with Asno System

In a significant move within the esports industry, the professional esports team VARREL, operated by CELLORB Co., Ltd., has officially renewed its sponsorship agreement with Asno System Corporation. Based in Yokohama, Kanagawa Prefecture, CELLORB is committed to expanding its esports business, while Asno System, headquartered in Minato-ku, Tokyo, is known for managing one of Japan’s largest meeting room search sites, kaigishitsu.com.

This renewed partnership is set to amplify VARREL's capabilities, harnessing the expertise the team has acquired over the years. The collaboration will focus on creating projects with professional gamers and streamers, hosting events, and further promoting the presence of esports within corporate activities.

Vision for 2025 and Beyond

Takeshi Saito, President of Asno System Corporation, expressed his enthusiasm for the renewal. He remarked on VARREL’s demonstrated excellence in securing impressive results across various titles both domestically and internationally in 2025. The restructured management of CELLORB has led to substantial achievements, making the last year a landmark period. Asno System aims to leverage this sponsorship to better express its corporate culture.

As in previous years, the organization will host an internal esports tournament in 2025, inviting VARREL’s streamers to participate. This event will not only include employees but also prospective hires, indicating a growing interest in esports within the company.

“Our goal this year is to foster value co-creation in the intersection of IT and esports along with strengthening our hiring capabilities,” Saito noted. He hopes that this partnership will energize both the esports and IT markets.

CELLORB's Commitment to Growth

Fumio Suzuki, President of CELLORB, reflected on the major turning point the company faced last season, emphasizing the start of an independent operation. He expressed gratitude for the ongoing partnership with Asno System as they work toward the 2026 season.

“Now that we have established a new structure, our aim is to elevate esports to a core industry in Japan,” Suzuki declared. He is confident that by deepening the alliance with Asno System, they will translate the vibrant energy of esports into new business and community values, thereby building a true partnership.

Overview of Asno System Corporation

Asno System, known for its user-centric approach to system development, is an IT enterprise that operates several media platforms such as kaigishitsu.com and rentaloffice.com. The company is also dedicated to promoting well-being services like ‘Olive’ and welfare solutions that encourage appreciation within the workplace.

Additionally, Asno System provides a range of DX services, including planning, IT consulting, and promoting synergies with overseas companies.

Headquarters: 2-16-37 Takanawa, Minato-ku, Tokyo, Takanawa JEBL 2nd floor
Representative: Takeshi Saito, President
Business Activities: System development and offshore development, SES business, web integration, MVS solutions, web services, and ERP package sales and maintenance
Official Website: Asno System

About VARREL

VARREL is a professional esports team that has consistently achieved outstanding results across various gaming titles globally. The team actively engages in community activities and event management, aiming to foster collaborations that promote esports education and culture, thus serving as a bridge connecting fans, partner companies, and the industry.

Overview of CELLORB Co., Ltd.

Headquarters: 1-4-3 Samma-cho, Nishi-ku, Yokohama, Kanagawa Prefecture, Wizard Building 402
Representative: Fumio Suzuki, President
Business Activities: Esports business
Official Website: CELLORB