Opening of HANAMAKI BASE: A Hub for Community and Connection

HANAMAKI BASE: A New Community Hub in Hanamaki City

Introduction

On February 25, 2026, a significant development in community engagement will unfold in Hanamaki City, Iwate. The company Amekaze Taiyo, known for operating one of Japan’s largest direct purchase applications, Pocket Marche, is excited to announce the opening of its first community engagement hub, HANAMAKI BASE. This facility aims to bridge the gap between producers and consumers while fostering a sense of belonging among visitors. As part of this initiative, the company will also relocate its headquarters to the new site, further immersing itself in the local environment.

Facility Overview

Located in the heart of Hanamaki City, HANAMAKI BASE is designed to cater to individuals and families, emphasizing a comfortable stay of about one week. Unlike typical tourist accommodations, this place encourages guests to integrate into the local lifestyle, offering a multi-functional space that includes:

Comfortable Accommodation

The facility features fully equipped kitchen and dining spaces, laundry facilities, and spacious bathrooms, making it ideal for a variety of guests, from solo travelers and students to families. With accommodations available for up to six people, it ensures a cozy and convenient stay.

Community-Focused Workspaces

Visitors can also benefit from a co-working space, available for a monthly fee starting at 15,000 yen or through drop-in access at 1,500 yen per day. This area is set to host local businesses, enhancing connections between visitors, local residents, and producers. Guests can enjoy complimentary local tea from Pocket Marche producers and coffee from the renowned Fishman Coffee, which fosters a natural environment for interaction and collaboration.

Access to Everyday Life in Hanamaki

HANAMAKI BASE is within walking distance of several local delicacies, including traditional soba shops that date back to the Azuchi-Momoyama period and the popular Marukan Building food hall. Moreover, within a 30-minute drive, visitors can explore renowned hot springs, such as the Nagai Onsen and Osawa Onsen, immersing themselves in Japan’s rich bath culture and local lifestyle

Facility Details

- Facility Name: HANAMAKI BASE
- Opening Date: February 25, 2026
- Location: 1-29 Nakacho, Hanamaki City, Iwate Prefecture
- Features: Headquarters office, co-working space, accommodation, interaction lounge
- Official Website: hanamaki.life

Pricing Information

Reservations for accommodation will begin in late March and will include a 50% discount for long-stay guests who meet specific criteria, such as visiting Hanamaki at least three times a year for a total of ten nights or more. This eligibility aligns with the guidelines being drafted by the Ministry of Internal Affairs and Communications for the premium registration system promoting community involvement.

Rooms and Rates

- Room Types and Prices:

- Giovanni: 1-6 People, ¥16,000 - ¥24,000
- Campanella: 1-6 People, ¥24,000 - ¥60,000
- Goshu: 1-4 People, ¥19,000 - ¥44,000
- Klam Bonn: 1-4 People, ¥16,000 - ¥38,000
*Prices vary based on occupancy and include special rates after discounts.

The Philosophy Behind HANAMAKI BASE

The driving force behind HANAMAKI BASE is deeply rooted in the philosophy championed by the company's CEO, Hiroyuki Takahashi. He recalls a vital message from Kenji Miyazawa, a celebrated figure from Hanamaki, who emphasized the importance of urbanites mingling with locals to bridge societal divides.

Every morning, the melodies of Miyazawa’s songs will resonate from the nearby city hall, enhancing the communal atmosphere. The room names are inspired by characters from Miyazawa's illustrious works, embodying the spirit of the region.

Visitors can delight in the local culture as they stroll through Hanamaki, sampling treats from beloved eateries and experiencing the charm of traditional establishments over several days.

Commitment to Community

Beyond just offering a unique space, HANAMAKI BASE aims to be a model for fostering community ties. The company’s goal is to position Hanamaki City as a leader in fostering relationships between individuals from urban areas and locals. With the establishment of this hub, Amekaze Taiyo seeks to strengthen the bonds between people and places while highlighting the essence of regional Japanese culture.

Conclusion

As HANAMAKI BASE prepares to open its doors, it stands as a testament to the belief that lasting connections can thrive when people from diverse backgrounds come together. Whether you are a solo traveler, a family looking for a unique experience, or a remote worker seeking a vibrant community, HANAMAKI BASE is set to offer something truly special in the heart of Iwate.

For more information about bookings and the facility, please contact the customer support team at STAY JAPAN.