#Japan #Tokyo #Natural Cosmetics #Koh Gen Do #cleasing lotion

Koh Gen Do Revamps Classic Cleansing Line

Koh Gen Do, a pioneering brand known for fusing skincare gentleness with effectiveness, is set to launch its upgraded beauty line on November 4, 2025. This long-standing product, cherished for over 17 years, has been reimagined to enhance its skin-friendly features, offering a refreshing take on makeup removal.

New Formulations for Gentle Cleansing

The new products, 'THE SPA Cleansing Lotion' and 'THE SPA Cleansing Sheet,' are designed to not only remove makeup but also target pores, skin texture, and dullness. Made from 89% natural hot spring water sourced from Tarumizu, Kagoshima, these lotions promise a soothing and effective experience. The infusion of natural plant ingredients helps to condition the skin, leaving it revitalized and radiant after use.

The Essence of Natural Ingredients

The revitalizing powers of Tarumizu’s hot spring water, renowned for its purity and gentle touch, play a crucial role in the formulations. This high-quality water is characterized by a pH of 9.9 and hardness of less than 2, making it an ideal base for skincare. Customers can now enjoy the luxurious experience of cleansing without any harsh chemicals, as all products are free from synthetic fragrances, dyes, mineral oils, alcohol, oils, parabens, and silicones, ensuring a safe choice even for sensitive skin types.

Sustainable and Eco-Friendly Initiatives

Beyond skincare, Koh Gen Do is committed to environmental sustainability. The product containers are made partially from reused resources, reducing environmental impact and moving towards a circular economy. Efforts include using biodegradable materials for packaging, reflecting the brand's philosophy of not only caring for the skin but also for the planet.

Effortless Cleansing Experience

The innovative 'Cleansing Lotion' requires no rinsing, providing an easy, fast, and gentle solution for makeup removal. Simply soak a cotton pad and swipe it across the skin; the formula effectively dissolves waterproof makeup, impurities, and excess oil in moments. The rich texture ensures a moisturizing effect without leaving a sticky residue, perfect for daily use.

Additional Benefits

Designed for frequent use, the 'Cleansing Lotion' promotes skin health with its moisturizing agents, including special ingredients like Ripejuwa®—a component that doubles the moisture retention capabilities compared to regular hyaluronic acid. This ensures that even after cleansing, your skin feels hydrated and supple.

The Launch Details

Available from November 4, 2025, 'THE SPA Cleansing Lotion' comes in three sizes:

• - 400mL for ¥3,960 (including tax), available through the official online shop and Ginza Salon.
• - 300mL for ¥3,300 (including tax), accessible via various retailers including @cosme SHOPPING, LOFT, and other authorized stores, available from November 18.
• - 100mL for ¥1,210 (including tax), also launching on the same day at select stores.

Each product reflects a decade of planning and testing to ensure that every application offers a soft, luxurious feel on the skin. With thicker cotton pads and an upgraded formulation, users can look forward to a cleansing routine that emphasizes comfort and care.

Conclusion

With its innovative cleansing products set to redefine the beauty routine, Koh Gen Do remains dedicated to its mission of providing high-quality skincare solutions while maintaining a strong commitment to the environment. Customers can look forward to a luxurious cleansing experience that nourishes and revitalizes the skin from the first use.

For more information, visit Koh Gen Do’s official website or reach out through their customer service at 0120-700-710.

Location: Tokyo, Japan
Company Number: Not specified