Melissa Begins 40th Anniversary with Innovative Global Address Verification at CES 2025

As the 2025 Consumer Electronics Show (CES) unfolds in Las Vegas from January 7-10, Melissa is prepared to showcase its decades of expertise in global data quality by unveiling its innovative address verification solutions. With a legacy stretching back to its establishment in 1985, Melissa is committed to helping businesses tackle the pervasive challenge of inaccurate customer data that hinders operational efficiency.

Taking the center stage at CES 2025, Melissa is set to exhibit at booth #9417, revealing a suite of powerful tools designed to ensure that organizations maintain accurate and up-to-date contact information. Recognizing that data accuracy plays a crucial role in effective marketing and customer relationship management, CEO Ray Melissa emphasizes, "Contact data accuracy and excellence make all the difference in overall business operations, marketing outreach, and product development based on actionable customer insight."

The flagship offering, Global Address Verification, stands out as a vital service that not only cleans and validates addresses but also standardizes them for businesses and individuals across over 240 countries. This service significantly enhances customer interactions by mitigating errors that often plague online transactions.

In addition to the address verification service, attendees at Melissa's booth can experience the Global Express Entry feature, which enhances web forms and CRM systems through an intuitive type-ahead address autocompletion tool. This system is critical in reducing errors like typos, incorrect house numbers, or postal codes that often lead to miscommunications and inefficiencies.

Melissa is also showcasing seamless integrations with popular platforms such as Shopify and Stripe, allowing businesses to enhance their existing technology stacks effortlessly. Attendees can use a QR code to access detailed integration options that feature over a dozen ready-to-use solutions, emphasizing Melissa's commitment to flexibility and ease of integration.

Developers visiting the booth can take advantage of complimentary credits to explore Melissa’s developer portal, which hosts a plethora of easy-to-use resources for testing the company’s data tools. Notably, these tools can be utilized without any advanced coding knowledge, making them accessible to businesses of all sizes.

Understanding that nearly 20% of online addresses may contain errors, Melissa aims to revolutionize the way businesses capture customer contact data from the outset. By implementing Melissa’s tools, companies can ensure that the data evolves as customer relationships develop, maintaining accuracy throughout the customer lifecycle.

Melissa also invites CES attendees to discuss tailored solutions that can be customized to meet specific organizational needs. As it embarks on its fourth decade of operation, the company remains dedicated to fostering partnerships and collaborations to enhance the landscape of data quality.

To provide visitors with further insights, Melissa encourages anyone interested to stop by booth #9417 for live demonstrations and to explore the comprehensive global data quality tools and services that can significantly elevate business operations. For more information, visitors can also check out Melissa's official website at www.Melissa.com.

The CES event is a crucial platform for technology innovators, and Melissa’s presence highlights its pivotal role in improving data quality in a digital age. With a client base exceeding 10,000 across various sectors including retail, healthcare, finance, and government, Melissa continues to be a trusted leader in the field of global intelligence solutions, pledging to assist organizations in creating impactful customer views through accurate data. Don’t miss out on the opportunity to connect with Melissa and discover how its innovations can drive meaningful business transformations.

Topics Consumer Technology)

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