#Japan #Tokyo #AI Research #Cross Marketing #Light Depth 2

Unveiling the Future of Qualitative Research with AI

On May 22, 2026, Cross Marketing, headquartered in Shinjuku, Tokyo, will host a significant seminar focused on Light Depth 2, an advanced AI moderator. This innovation aims to resolve long-standing dilemmas in research methodologies. Traditionally, qualitative research offered in-depth insights but was limited in participant numbers, while quantitative studies could accommodate larger samples yet often resulted in superficial insights. This seminar draws attention to a revolutionary qualitative research approach that harnesses AI for large-scale data investigation.

Seminar Highlights

In the upcoming session, Cross Marketing will introduce their next-generation chatbot, Light Depth 2, which integrates qualitative research techniques to conduct in-depth interviews with hundreds or even thousands of participants simultaneously. This method, once deemed unattainable due to physical and financial constraints, is set to redefine the scope of qualitative research.

Cross Marketing will share insights gathered from their unique study comparing customer value across three leisure facilities. They will breakdown the findings, focusing on three critical areas:

• - Anticipated Experiences: What do customers hope to experience?
• - Experience Value: What was the pinnacle moment during their visit?
• - Intent to Return: What motivates them to return?

Using AI, the study effectively navigates vague responses (like simply stating “It was fun”) and extracts unique insights from vast data sets. This transformation is not merely a technological advancement; it dramatically elevates the clarity of marketing strategies.

Program Overview

1. Methodology Explanation (15 minutes): Why is large-scale qualitative research relevant now? Learn how Light Depth 2 functions to evaluate the context and ambiguity in responses, mimicking human moderators to extract layered insights.

2. Data Release (20 minutes): Expert researchers will present the latest findings from a comparative study of leisure facilities, highlighting the effectiveness of large-scale qualitative research. Discover how AI transformed ambiguous answers into comprehensive insights addressed through three lenses.

3. Professional Perspective (10 minutes): Hear from a seasoned moderator reflecting on the AI interviews. Understand the advantages of using AI for depth and scale and explore the synergy between human interviewers and AI in qualitative research moving forward.

4. Q&A Session: Engage directly with the speakers to delve deeper into the nuances of AI-driven research methods.

Target Audience

This seminar is tailored for professionals who:

• - Experience limitations in sample size and costs with traditional group and depth interviews.
• - Seek authentic voices from quantitative data to understand underlying motives.
• - Desire in-depth investigations based on specific aspects like anticipation and experience value without the resistance of traditional methods.
• - Are interested in fresh research techniques and want to validate practical insights’ depth and volume on-site.

Event Details

• - Name: Unleashing the Power of AI Moderation in Large-scale Qualitative Research
• - Date & Time: May 22, 2026, from 14:00 to 15:00
• - Format: Online Seminar via Zoom; pre-registration required. A viewing link will be sent the day before the event.
• - Cost: Free of charge. (Note: Participation from competing firms may be restricted.)

Cross Marketing remains committed to evolving research methodologies to meet client needs, offering innovative marketing research and solutions.

Company Overview

• - Company Name: Cross Marketing, Inc.
• - Location: 3-20-2 Nishi-Shinjuku, Tokyo Opera City Tower 24F, Shinjuku, Tokyo
• - Founded: April 1, 2003
• - CEO: Mikito Igarashi
• - Services: Marketing research and consulting related to marketing research.

For further inquiries regarding this release, please reach out to:
Cross Marketing Seminar Office
[email protected]