#China #Hisense #Qingdao #MiniLED TVs #Laser TVs

Hisense Shines in Global TV Sales

Hisense, a renowned brand in consumer electronics, has once again proven its dominance in the premium display market. According to insights from Omdia, the company has led worldwide sales in both MiniLED TVs and laser televisions with displays of 100 inches and larger during the first quarter of 2025. This remarkable performance reflects Hisense's commitment to innovation and its growing reputation among consumers.

Leading Market Share

During Q1 2025, Hisense secured an impressive market share of 56.7% in the global sales of 100-inch and larger TVs, maintaining its leadership from 2023 and 2024. Moreover, it achieved a 29.3% market share in the MiniLED TV segment, highlighting the tremendous growth and consumer trust in its advancements in backlighting technology. Hisense also continued its stronghold in the global laser TV market with a substantial 69.6% share, marking six consecutive years at the top position according to Omdia.

This remarkable performance indicates Hisense's long-term dedication to innovation in large-screen displays, AI-driven visualization technologies, and immersive audiovisual experiences. These achievements demonstrate that consumers appreciate the quality and cutting-edge technology that Hisense consistently brings to the market.

Strategic Collaborations and Campaigns

In a move that signifies its expanding global influence, Hisense recently became the official global partner for the 2025 FIFA Club World Cup. This partnership is a testament to the company’s strategic vision in aligning itself with major international events that resonate with fans worldwide. To leverage this partnership, Hisense launched the campaign titled "Own the Moment", aimed at reinforcing its global leadership by merging advanced technologies and the enthusiasm of sports fans across the globe.

This initiative reflects Hisense's commitment to enhancing the viewing experiences of fans, providing them with unforgettable sports moments through state-of-the-art technologies that allow viewers to see, feel, and experience sports events like never before.

Enhancing Audio Experience

Hisense has also partnered with the renowned French audio system manufacturer Devialet to improve the acoustic performance of its latest models, ensuring a more intense and immersive home entertainment effect. Access to these audio enhancements will be available through software updates, tailored based on specific models and regions, showcasing Hisense's commitment to delivering exceptional value to its consumers through technology.

Future Outlook

As Hisense strives for technological excellence and user value, the brand is well-positioned to sustain its growth momentum in 2025 and beyond. Founded in 1969, Hisense has emerged as a significant player in the home appliance and consumer electronics sectors, operating in over 160 countries and specializing in high-quality multimedia products, appliances, and smart IT solutions.

With Omdia ranking Hisense as second worldwide in overall TV shipments, and firmly in the top spot for 100-inch and larger TVs, the company is poised for continued success in meeting the demands of tech-savvy consumers.

In conclusion, Hisense’s innovative strategies, strong market performance, and commitment to enhancing consumer experiences clearly outline the brand's position as a leader in the premium display technology space. As it moves forward, Hisense aims to strengthen its connection with global audiences through revolutionary technologies and strategic partnerships, ensuring it remains at the forefront of the industry.