Jove: The New Name in Legal Tech Empowering Personal Injury Firms

Jove Unveils Rebrand, Aiming to Empower Personal Injury Law Firms

In a significant move to bolster the capabilities of personal injury law firms, GrowPath, a legal customer relationship management (CRM) platform, has officially rebranded itself as Jove. This transformation is not merely cosmetic but represents an evolution of their product offering, designed to better meet the ever-changing demands of rapid legal practices.

On January 21, 2026, Jove made headlines by announcing their new identity, which aims to provide law firms with enhanced control over their operations. This change comes at a time when legal firms are increasingly feeling the pressure to not only keep pace but thrive amidst technological advancements and competitive challenges.

Transitioning to Jove

The rebrand from GrowPath to Jove reflects a facilitated shift driven by two years of constructive customer feedback, during which time the team at Jove heavily overhauled their platform to create a more robust, user-centered experience. According to James Farrin, the founder of Jove, the platform is tailored to empower ambitious personal injury firms to take control of their operations, helping them make informed decisions and run their practices with greater confidence.

As part of this new direction, Jove has transitioned to a more flexible core system that allows users to integrate various tools of their choice. This marks a shift away from being an all-in-one solution to a 'hub-and-spoke' model, providing law firms the freedom to adapt and innovate swiftly without being tethered to a static system. Jove's head of engineering, Larry Karnowski, compared this approach to evolving in-car GPS technology which had to adapt rapidly to modern navigation needs. The goal is to ensure firms aren’t forced to restrict themselves to outdated technology just because they use one vendor’s services.