Kawaiimama Festival: Japan's Largest Mom Festival Debuts in Vietnam

Introduction

The Kawaiimama Festival is a significant event that marks the introduction of Japan's largest mom festival to Vietnam. The festival is co-hosted by HAJIMARIMOM.com Vietnam, a media outlet targeted at Vietnamese mothers, and Enfam Co., Ltd., known for its successful Little Mama Festa in Japan. This collaboration aims to create a vibrant experience for Vietnamese families, leveraging expertise and local community involvement.

Event Overview

Scheduled for November 29-30, 2025, the Kawaiimama Festival will take place at the Convention Center 272 in Ho Chi Minh City. The event aims to attract between 5,000 to 6,000 visitors over the two days. It will feature various exhibitors from childcare, education, and lifestyle sectors, providing a multi-faceted experience designed for family enjoyment.

Concept and Objectives

The festival is conceptually designed as an interactive experience targeting mothers and families in Vietnam. By combining the extensive knowledge of mom festival operations acquired in Japan with the local insights and networks of HAJIMARIMOM.com Vietnam, the Kawaiimama Festival aims to create a unique platform for connection between families and businesses.
This event offers companies a direct avenue to engage with local consumers, enhancing brand visibility and testing the market receptivity of their products and services. It’s not just a show; it is an opportunity for businesses considering entry into the Vietnamese market to deepen their consumer understanding and adapt their strategies accordingly.

The Kawaiimama Festival Experience

In addition to opportunities for business engagement, the festival will include a myriad of activities designed for families. Parents can participate in hands-on experiences, workshops, and discussions centered around parenting and family life. This inclusive approach ensures that each family member finds something that piques their interest, making it a fantastic outing.

Future Me Education App

One of the highlights of the Kawaiimama Festival will be the booth for the Future Me educational app, which is designed for Vietnamese children aged 4 to 8. Future Me aims to foster creativity and essential life skills, incorporating Japanese educational methodologies. Attendees can experience the app firsthand through demonstrations and engagement activities catered to both children and their parents, supporting the app’s goal of increasing user acquisition in the Vietnamese market.

Media Partnership and Promotion

HAJIMARIMOM.com Vietnam is not only involved in hosting the festival but also serves as its official media partner. The platform will lead promotional activities to enhance attendance and visibility for participating companies. Targeting Vietnamese mothers in their 20s and 30s, HAJIMARIMOM.com boasts a network of over 140,000 social media followers, generating substantial engagement—approximately 2 million reach monthly on Facebook.

Future Prospects

Through the Kawaiimama Festival, the hosting companies aim to strengthen their presence in Vietnam and expand supportive initiatives for Japanese businesses entering this market. Continuing the development of HAJIMARIMOM.com and the Future Me education platform are integral to this strategy, ensuring a wide array of family-oriented services and information dissemination that cater directly to the Vietnamese parenting community.

Conclusion

The Kawaiimama Festival represents an exciting collaborative effort between Japanese and Vietnamese entities aimed at enriching the parenting landscape in Vietnam. It serves as a conduit for shared experiences, educational resources, and brand engagement, promising a family-friendly atmosphere that celebrates parenting and community.

For any inquiries related to participation or attendance at the Kawaiimama Festival, interested parties are encouraged to reach out via the provided contact information.