#India #New Delhi #Marriott International #Series by Marriott #The Fern Hotels

Marriott Achieves Major Growth in India with The Fern Hotels

Marriott International, Inc. has reached an impressive milestone in its expansion efforts within India, specifically through its association with The Fern Hotels & Resorts. In a remarkable achievement, the brand has signed 75 hotels and opened 50 of those properties in India, all in less than six months since the brand's launch in November 2025. This rapid pace underscores significant owner confidence and a burgeoning demand for high-quality accommodations across various market segments in the region.

A Strong Start

Kiran Andicot, Senior Vice President of South Asia at Marriott International, commented on this accomplishment by highlighting that when Series by Marriott was introduced in India last November, it aimed to scale both quickly and purposefully. The fact that the brand has already secured 75 signings with half opened exemplifies the validation of that vision. According to Andicot, India is not merely a launching pad but serves as a proof of concept for Marriott’s broader goals.

The partnership with Concept Hospitality Private Limited (CHPL) not only emphasizes regional authenticity but also a commitment to sustainable hospitality practices that resonate deeply across India. The portfolio now spans 43 cities, navigating through Tier 1, 2, and 3 markets, indicating a balanced and profound geographical presence across the country.

Celebrating Open Properties

Suhail Kannampilly, Managing Director of Concept Hospitality, expressed pride in the milestones achieved so far, particularly in the opening of hotels that are currently welcoming guests. He noted the importance of these establishments in fostering guest loyalty and delivering on promises made at the onset of this collaboration. By combining The Fern's heritage of regionally rooted hospitality with Marriott's global standards, they have forged a strong connection with both owners and travelers.

The Series by Marriott brand presents an engaging collection designed for the ever-growing 'global domestic' traveler who seeks comfort and reliability alongside authentic local experiences. Each property conveys a unique story shaped by the locale and its community. From heritage hotels in Rajasthan to contemporary business hotels in emerging Tier 2 cities, Series by Marriott ensures high-quality accommodations that celebrate the local essence while maintaining trusted global standards.

Every Series by Marriott hotel features essential services such as comfortable rooms, effective Wi-Fi, and a warm welcoming atmosphere. Recent openings include The Fern Mumbai in Goregaon, The Fern Jaipur, The Fern Habitat Goa in Candolim, Rakabi The Fern Igatpuri, and The Fern Residency in Bengaluru, Seshadripuram.

Signature Experiences Await Guests

Guests staying at The Fern Hotels & Resorts, Series by Marriott can anticipate a range of thoughtfully curated experiences designed to enhance their stay:

• - Grab & Go Breakfast: A convenient packed breakfast box for guests with early departures.
• - Single Lady Traveler Recognition: Special amenities to ensure solo female guests feel welcome and secure.
• - Evening Delight: Turndown service that includes local chocolates or treats with a personalized goodnight message.
• - Lamp Lighting Ceremony: A peaceful ritual acknowledging nature's rhythms that encourages guests to unwind.
• - Healthy Sleep: Soaked almonds and raisins with cumin-infused water placed by the bedside, honoring ancient Indian wellness traditions.

All properties in this collection partake in Marriott Bonvoy®, Marriott International’s acclaimed travel program, allowing members to earn points during their stays and enjoy the benefits of a seamless and personalized travel experience through the Marriott Bonvoy app.

As Marriott International continues to expand its footprint in India, its partnership with The Fern Hotels & Resorts is not just transforming the hospitality landscape but is also redefining travel experiences. The journey is just beginning, and with a firm commitment to quality and sustainability, Marriott and The Fern are poised to shape the future of hospitality in the region.

For more details on Series by Marriott, visit their website and explore the unique offerings designed for modern travelers seeking comfort, value, and unforgettable experiences.