#Japan #Tokyo #Sumitomo Forestry #PRIME WOOD #Germoglio

The New Germoglio Chair from Sumitomo Forestry

On June 1, Sumitomo Forestry Co., Ltd. announced the launch of their original product, the "Germoglio Chair". This chair marks the third installment in the Germoglio series, which includes last year’s released Germoglio Kitchen and Germoglio Vanity. With a design focus on harmonizing with Sumitomo Forestry Homes, the chair incorporates carefully selected materials, colors, and patterns to complement the natural ambiance of the living space.

Design and Specifications

The Germoglio Chair is available in a total of seven options: six different upholstered styles and one rattan style. Each type is designed to enhance the aesthetic appeal of Sumitomo Forestry's original components crafted from "PRIME WOOD". This unique wood serves to amplify the feeling of unity within the home. The chair’s ergonomic design gently supports the body from the seat to the backrest, ensuring a comfortable seating experience that adds a touch of relaxation to daily life.

Variations and Features

1. Harmonious Design: The chair offers a total of seven styles—six upholstered and one rattan type—allowing for customizable aesthetics. Each leg color can be chosen from two options, ensuring a rich variety to suit various home decors. These selections harmonize beautifully with other Germoglio series products in kitchen and dining areas, and all are complemented by materials from Sumitomo Forestry’s original PRIME WOOD line.

2. Functionality and Safety: One of the standout features of the Germoglio Chair is its swivel mechanism, which facilitates easy turns while seated. Unlike many designs with an automatic return feature that can pose a risk, this chair is designed with safety in mind, preventing possible finger pinching scenarios. Its gentle operation makes it versatile for various living scenarios beyond the dining space.

3. Easy Maintenance Materials: The seat features an Aqua Clean fabric, which allows easy wiping clean with just water (with some exceptions in color). This makes day-to-day upkeep hassle-free, ensuring the chair remains hygienic and durable over the years.

Market Demand and Development Background

As homeowners increasingly seek comfort in spaces where they spend significant time, there has been a growing demand for open-plan designs that emphasize harmony between living, dining, and kitchen areas. This backdrop encouraged Sumitomo Forestry to develop its original series, Germoglio, focusing on materials that are not only visually appealing but also durable and functional.

The launch of the Germoglio Chair is intended to elevate the overall experience of living spaces. It addresses the need for cohesive design while supporting daily activities through its user-friendly features.

Product Overview

• - Product Name: Germoglio Chair
• - Release Date: June 1, 2025 (with upholstered types available from April 6, 2026)
• - Price: Starting at 99,000 yen (excluding tax)
• - Sales Regions: All prefectures in Japan, excluding Okinawa
• - Sales Target: 800 units annually

The Sumitomo Forestry Group operates globally with a comprehensive business model centered around wood, from forest management and wood product manufacturing and distribution to homebuilding and real estate development, all the way to biomass power generation. Their long-term vision, "Mission TREEING 2030," targets enhancing CO2 absorption in forests, promoting wooden architecture to sustainably sequester carbon, and contributing to a decarbonized society. The company remains committed to advancing the adoption of energy-efficient homes and buildings, actively working towards reducing CO2 emissions throughout both construction and living phases.