Mirai FP Co. Changes Name to Mirai Co-Creation Advisory Amid Market Challenges

Mirai FP Co. Transforms to Mirai Co-Creation Advisory

In a strategic move to better address the pressing challenges facing businesses, Mirai FP Co., a subsidiary of M&A Capital Partners Corp., will officially change its name to Mirai Co-Creation Advisory (abbreviated as MFAS) on October 1, 2025. This change reflects the company’s commitment to providing specialized advisory services in business recovery-type M&A, particularly essential for small and medium enterprises navigating a tough economic landscape.

The Rationale Behind the Name Change

The backdrop to this shift is a rapidly changing economic environment influenced by factors such as the pandemic, geopolitical risks, soaring prices, and labor shortages. According to Tokyo Shoko Research, the number of bankruptcies in Japan is projected to exceed 10,000 by 2024, highlighting the urgent need for effective recovery strategies.

As more businesses seek advice on revitalization, the role of business recovery-type M&A is becoming increasingly critical. Mirai FP aims to connect valuable businesses with potential buyers, thus preserving jobs and strengthening regional economies during these turbulent times. The decision to rename the company was made to emphasize its dedication to preserving valuable enterprises and fostering economic growth in Japan.

The Vision Behind Mirai Co-Creation Advisory

The new name, Mirai Co-Creation Advisory, embodies the philosophy of walking together with companies to secure their future. The mission is clear: "To protect the future of businesses and society through collaboration and shared creation." By working closely with business owners, employees, and local communities, MFAS strives to overcome challenges and achieve sustainable business continuity and growth.

Purpose Statement

The organization's purpose is focused on protecting employment, local communities, and society's future through business recovery efforts. The team is dedicated to supporting companies facing existential threats, to ensure that valuable businesses continue to thrive.

Mission, Vision, and Values

- Mission: To preserve the future of businesses and society through collaboration.
- Vision: To create a valuable future for society as a pioneer in business recovery-type M&A, establishing a trustworthy position as a financial advisor.
- Values: Co-creation, Integrity, Expertise, Social Responsibility, and Challenge.

New Corporate Identity

Accompanying this name change, MFAS has also unveiled a new corporate logo. The symbol creatively resembles the letter 'M' depicted as a pair of legs, illustrating the concept of moving forward together. The upward gradient embodies the themes of rebirth and hope for the future.

Leadership Commentary

Kazuhiro Kobayashi, President of Mirai Co-Creation Advisory, expressed optimism about the new direction. He stated, "Since the burst of the economic bubble, pathways for struggling companies to rebuild have broadened significantly. However, in recent years, increasing economic uncertainty has highlighted the necessity for business recovery support amid difficulties with loan repayments and the ending of deferred social insurance contributions. Our focus on recovery-type M&A has never been more vital."

Kobayashi emphasized the importance of identifying the strengths of struggling companies, pursuing synergies with sponsor companies, and ensuring the preservation of valuable business entities. The goal is to support stakeholders’ futures collaboratively, ultimately contributing to the broader development of the Japanese economy.

Company Overview

- New Name: Mirai Co-Creation Advisory (English: Mirai Financial Advisory Service Co., Ltd.)
- Location: 9th Floor, TOKYO TORCH, 2-6-4 Otemachi, Chiyoda-ku, Tokyo
- Established: March 2002
- Name Change Date: October 1, 2025
- Business Focus: M&A advisory services
- Website: mirai-fp.co.jp