#United States #Automotive #franchise #Ziebart #Troy

Ziebart Celebrates Major Industry Honors

Ziebart, a prominent name in vehicle appearance and protection services, is entering the final quarter of 2026 with a wave of recognition that emphasizes its strength in several dimensions. Recently, the company has been awarded numerous accolades that highlight its franchise network, marketing efforts, and commitment to excellence in customer service.

Franchisee of the Year

In a significant achievement, Ben Rogers, the franchise owner from Bay City, Michigan, earned the title of Franchisee of the Year from the International Franchise Association (IFA). This award stands as one of the highest recognitions in franchising and acknowledges those who demonstrate outstanding leadership and mentorship within their teams. According to Larisa Walega, Ziebart's Senior Vice President and Chief Growth Officer, Rogers exemplifies a human-first leadership style, deeply committed to personal and professional mentorship for his team. This dedication not only fosters a supportive workplace but also enhances customer experiences.

Matt Haller, the IFA's President and CEO, echoed similar sentiments, highlighting that the Franchisee of the Year award honors individuals who have dedicated their careers to uplift their communities and fellow franchisees. Rogers' dedication is a testament to Ziebart's core values and commitment to community engagement.

Entrepreneurial Recognition

Ziebart has also made strides in the Entrepreneur magazine's notable rankings for 2026. The company ranked:

• - #1 in the Automotive Appearance Services category
• - #78 in the Top Brands for Multi-Unit Owners list
• - #144 within the highly competitive Franchise 500 rankings

Thomas A. Wolfe, President and CEO of Ziebart, remarked that these rankings reflect the brand's ability to remain adaptable in a changing franchise landscape. With over 65 years of experience, Ziebart continues to grow and evolve, securing its place as a leading brand in the automotive services sector.

Marketing Achievements

In addition to franchise and brand recognitions, Ziebart's marketing team has garnered accolades from Franchise Assembly. Three pivotal team members were celebrated for their contributions:

• - Larisa Walega, recognized as a Franchise Marketing Trailblazer
• - Michelle Wells, acknowledged as a Franchise Marketing Trailblazer
• - Emily Davis, named as a Franchise Marketing One to Watch

Walega, who has spent 17 years honing her skills in marketing strategy, emphasizes the importance of a strong marketing foundation in driving brand success. Under her guidance, Ziebart's marketing efforts are ever-evolving, aiming to propel the brand into new heights.

Davis’ rapid ascent through the company highlights Ziebart's commitment to nurturing talent and innovative ideas within its ranks.

Moving Forward

As Ziebart continues to receive accolades and recognition in various sectors, it signifies not just pride in its accomplishments but a roadmap toward a prosperous future. The commitment to franchising excellence, customer satisfaction, and innovative marketing will undoubtedly allow Ziebart to thrive in the automotive industry for years to come.

For those interested in learning more about Ziebart's wide range of automotive appearance and protection services or exploring franchise opportunities, more information is available on their website at www.ziebart.com.

About Ziebart

Founded in 1959, Ziebart International Corporation leads in premium automotive appearance and protection services. They offer solutions that extend vehicle life, including rustproofing, detailing, paint protection, window tinting, and more. With over 400 locations globally, Ziebart aims to provide best-in-class services while expanding its franchise offerings.