Experience Innovative Hair Care with ALICE BELLE's Premium Shampoo at Upcoming Pop-Up Event

ALICE BELLE's Trailblazing Hair Care: Introducing HÉMATINE PREMIUM SHAMPOO

The renowned skincare brand, ALICE BELLE, located in Shibuya, Tokyo, has just announced an exciting addition to their product line: hair care inspired by skincare. The brand is famously known for its commitment to providing products that are free from surfactants and parabens, integrating advanced elements like human stem cell culture medium. From April 1 to April 7, 2026, ALICE BELLE will host a limited-time pop-up store on the second floor of the Hankyu Umeda Main Store at the ‘Kirei Kirei Studio.’

During this pop-up period, customers will enjoy exclusive perks when making purchases at the venue. Attendees are invited to savor a novel hair care experience that perfectly melds skincare principles with daily routines.

Event Highlights

- Name: ALICE BELLE HÉMATINE PREMIUM SHAMPOO Pre-Launch Pop-Up Store
- Dates: April 1 (Wed) - April 7 (Tue), 10:00 AM - 8:00 PM
- Location: Hankyu Umeda Main Store, 2nd floor, Kirei Kirei Studio
- Product Info: HÉMATINE PREMIUM SHAMPOO 300ml, ¥6,820 (tax included). Pre-sales on the official ALICE BELLE website start April 8 (Wed).

Special Purchase Offers

1. Receive a Long-sell CO2 pack (1 piece) when you spend over ¥10,000 (tax included).
2. For those spending over ¥20,000, choose between a travel pouch or an 'Alice of Miracles' original tote bag.
3. Buy the HÉMATINE PREMIUM SHAMPOO for a complimentary original comb.
4. Purchase the Sun Nama Cell CO2 pack (60g for ¥8,800) and receive a mini peeling set as a gift.
5. Spend ¥13,200 on a Long-sell CO2 pack (set of 10) and get both a mini peeling set and a rubber cup.

Embracing a New Hair Care Concept

The HÉMATINE PREMIUM SHAMPOO is developed with a unique approach that treats hair not just as strands but as a part of your overall scalp and skin health. The shampoo embodies a skincare-inspired philosophy designed to improve the hair's condition while enhancing the scalp's environment. With each wash, users can expect hair that is soft, manageable, and reminiscent of the luxurious feel after a salon visit. This innovative product by ALICE BELLE is intended to reshape hair care into an enjoyable and beneficial daily habit.

Dual Action of Hématine and Tostear

Key ingredients in this shampoo, Hématine and Tostear, are integral to its hair-repairing properties. Hématine binds with the proteins within the hair, effectively mending damaged locks, making it ideal for those suffering from the adverse effects of coloring and styling. Simultaneously, Tostear reacts to heat from styling tools like hairdryers and flat irons, assisting in maintaining the hair's beautiful form throughout the day. Thanks to this dual-action combination, everyday drying becomes part of your hair care routine, providing effortless management for women with busy lifestyles.

Continuing the Skincare Philosophy

HÉMATINE PREMIUM SHAMPOO incorporates ALICE BELLE’s steadfast commitment to skincare by integrating human stem cell culture medium, 18 types of herbs for scalp health, and fulvic acid. These ingredients help foster a healthy scalp environment that supports vibrant hair. Rather than just focusing on surface appearance, this approach emphasizes nurturing hair from the roots, ensuring a naturally healthy look. As you wash your hair, you can look forward to a silky, glossy texture that feels as luxurious as post-salon treatment.

Meet the Visionary Behind ALICE BELLE

Directed by LISA ASAKURA, a former artist, and cosmetic developer, ALICE BELLE was founded in 2022. Inspired by her positive transformations through skincare, she sought to share her journey with women facing similar struggles. The brand's symbol, featuring artwork by Kuniyoshi Kaneko, embodies joy in self-reflection, urging women to embrace their natural beauty. This brand aims to enrich the lives of many, taking pride in guiding women as they discover confidence in their skin.

For more details, visit ALICE BELLE’s official website here or check out their Instagram @alicebelle_jp. Experience the joy of seeing your skin reflect your inner beauty – a core belief the brand holds dear.