#Japan #Kyoto #Tabio #Yojiko #Yojiyama

New Collaboration Between Yojiyama and Tabio

In an exciting announcement, Yojiyama, a well-known lifestyle brand from Kyoto, is teaming up with Tabio, a specialist in high-quality socks, for their fourth collaboration. Starting from November 14, 2025, customers will be able to purchase three unique types of embroidered socks featuring Yojiyama's corporate character, Yojiko. These will be available at two selected Tabio stores in Kyoto and at Yojiyama's 17 locations, alongside their official online shop.

Collaboration Overview

Yojiyama and Tabio have successfully collaborated three times in the past, but this new project marks a significant milestone for both brands. The newly conceptualized Yojiko character represents Yojiyama’s latest branding effort launched earlier this spring. This collaboration features three distinct types of socks, showcasing Yojiko.

Two of the types, named the "Sitting Yojiko Embroidered Socks" and the "Repairing Yojiko Embroidered Socks", will be exclusively available at the Tabio stores in Kyoto, while the third type, called the "Tabio Collaboration Yojiko Socks", will be sold across Yojiyama's nationwide outlets and their official online shop.

Details of the Products and Availability

Available Products at Tabio

• - Product Name: Sitting Yojiko Embroidered Socks

- Colors: Pure White, Greige
- Sizes: 22.5 - 24.5 cm
- Price: 1,540 yen (tax included)

• - Product Name: Repairing Yojiko Embroidered Socks

- Colors: Gray, Iron Blue
- Sizes: 22.5 - 24.5 cm
- Price: 1,540 yen (tax included)

• - Release Date: November 14, 2025 (Until sold out)
• - Tabio Stores: Tabio Kyoto Porta Store, Tabio Kyoto Teramachi Store

Available Products at Yojiyama

• - Product Name: Tabio Collaboration Yojiko Socks

- Color: Kinar
- Sizes: 22.5 - 24.5 cm
- Price: 1,540 yen (tax included)

• - Release Date: November 14, 2025 (Until sold out)
• - Yojiyama Stores:

- Kyoto: Gion Main Store, Shijo Kawaramachi Store, JR Kyoto Isetan Store, Saga Arashiyama Store, Daimaru Kyoto Store, Kyoto Station Hachijo Exit Store, Kiyomizu Sanneizaka Store, Kiyomizu Store, Kinkakuji Store
- Osaka: Lucua Ire Store, Daimaru Shinsaibashi Store, Daimaru Umeda Store
- Tokyo: Kitasenju Marui Store, Haneda Airport Terminal 1 Store, Haneda Airport Terminal 2 Store
- Sapporo: Sapporo Stella Place Store
- Fukuoka: Tenjin Underground Shopping Street Store
- Online: Official Online Shop

About Yojiyama and Its Corporate Character Yojiko

Founded over 120 years ago, Yojiyama has grown significantly, particularly during the boom of oil-absorbing paper. While the brand is widely recognized for its souvenir offerings, it now aims to be seen as a modern lifestyle brand, making Yojiyama more accessible to everyone. The character Yojiko was introduced as part of a rebranding strategy, adding a playful yet meaningful touch to the brand's identity.

For more information about Yojiyama, visit their official website.

Tabio: The Sock Specialists

Tabio has been setting trends in the sock industry since its establishment in 1968, with a mission to create socks that feel like a second skin. With meticulous craftsmanship from Japanese artisans, their products provide unparalleled comfort. As of September 2025, Tabio operates 231 stores under various brands like "Tabio" and "Tabio MEN" across Japan, while also expanding internationally in cities like Paris, London, and China, earning high praise for Japanese comfort and design.
For more information about Tabio, visit their official website.