#Japan #Tokyo #BearMail #LAVA International #email service

LAVA International Implements BearMail for Efficient Email Management

In an announcement today, BearMail, the innovative email relay service developed by Link, has been officially adopted by LAVA International, a leader in the hot yoga studio industry. This implementation aims to streamline their email communications while adhering to the stringent guidelines set by Google for Gmail users.

Background: The Challenge Facing LAVA

LAVA International faced a pressing issue regarding their core system email communications. With plans to send emails related to yoga class reservations and studio receptions, the company had to comply with Gmail's sender guidelines, which were set to change in just two months. If they failed to meet these guidelines, about 820,000 users relying on Gmail would not receive critical emails such as booking confirmations, post-class surveys, and membership information. This posed a significant risk to their customer communications and overall business operations.

Implementing BearMail's Email Relay Service

BearMail's email relay service offers a high-speed delivery engine that ensures emails are sent through IP addresses with strong reputations, thus avoiding recognition as spam by carriers and email providers. By utilizing this service, LAVA managed to meet Gmail's guidelines effectively. The system is designed to provide easy monitoring of email delivery status through a user-friendly management interface. Additionally, users can connect via API for seamless integration, and feature digital signatures through DKIM (DomainKeys Identified Mail) to ensure sender authenticity and content integrity.

Benefits Realized After Implementation

After integrating BearMail, LAVA not only complied with the Gmail sender guidelines by the deadline but also reduced operational costs by around 10% compared to the previous setup. The robust design of BearMail, which guarantees delivery from reputable IP addresses, along with the convenience of real-time monitoring through the management screen, received high praise from LAVA's management. Moreover, users highlighted the responsive and adaptable support provided by BearMail as a significant advantage.

Details of the Case Study

For more detailed insights into LAVA's adoption of BearMail's email relay service, visit BearMail's case study.

Overview of LAVA International

• - Company Name: LAVA International Co., Ltd.
• - CEO: Takahiko Watanabe
• - Headquarters: Aoyama Building, 1-2-3 Kita-Aoyama, Minato-ku, Tokyo, Japan
• - Business: Operations of hot yoga studios under the LAVA brand.
• - Website: yoga-lava.com

About BearMail

BearMail is dedicated to ensuring reliable email delivery through high-speed relay services and spam score diagnostics. By integrating both services, customers can minimize operational complexities while significantly improving delivery rates. To learn more, visit BearMail.

About Link Inc.

Link Inc. stands out in the industry with its extensive range of internet-related services, including dedicated hosting solutions, cloud hosting, and call center systems. Recognized for its excellence, Link has held the number one market share for eight consecutive years. They are also involved in agricultural initiatives, managing a natural grazing dairy farm in Iwate Prefecture. For more information, visit Link.