#USA #Crest Surf Clubs #Shirley #Kreation Capital #Matt Hayden

Crest Surf Clubs Partners with Kreation Capital for Strategic Growth

Crest Surf Clubs has announced exciting new partnerships with Kreation Capital and Sea Purity Investments, aimed at enhancing the company's capital market strategies and development plans. This strategic move is significant for the company, particularly as it prepares to advance financing and execution for its flagship project, the Crest Surf Club New York.

Kreation Capital has been selected as Crest Surf Club's primary partner in development and finance, which is pivotal for the club's future success. The firm will provide comprehensive development oversight, credit support, and assume critical structural risks. With a proven track record in development and extensive expertise in institutional capital markets, Kreation Capital's involvement is set to strengthen Crest's financial base and its execution capabilities.

Joseph Kronberg, the founder of Kreation Capital, expressed confidence in Crest Surf Clubs' business model. He noted, "We believe that Crest Surf Clubs represents a highly compelling and differentiated business model that merges elements of membership clubs, country clubs, and social clubs. Given its unique offering and untapped market potential, Crest is well-positioned for long-term success. We are proud to partner on this flagship development and envision it as the first of multiple locations nationwide."

In conjunction with its partnership with Kreation Capital, Crest has appointed Matt Hayden as its Director of Capital Markets and Business Development. Hayden, through his family office Sea Purity Investments, brings a wealth of experience from his previous engagements in various surf park projects and developer-operators. His extensive exploration of the global surf park landscape has equipped him with deep insights into successful business models and investment viability.

Matt Hayden's credentials extend beyond surf parks; he has a rich background developing surf-oriented real estate, particularly with several international residential projects in Costa Rica over the past 26 years. His combined experience in capital markets and specialized surf-related development gives him a unique perspective on Crest's structural and economic advantages.

In his new role at Crest, Hayden will spearhead efforts in capital formation, assist financing partners, and ensure institutional best practices for investor communications and reporting. His approach is rooted in a personal connection to the surfing community. Reflecting on his personal journey, Hayden stated, "This opportunity is deeply personal for me. As a lifelong surfer, my experience with Kelly Slater's wave made it clear that wave pools would transform the sport. Just as chairlifts opened up skiing and snowboarding to a broader audience, wave parks will catapult surfing into the mainstream. Crest's model is uniquely poised to deliver that future, and I'm thrilled to contribute."

Having initially met the Crest team in 2022, Hayden gained a thorough understanding of the company's business model, proprietary wave technology, and developmental strategies. Notably, he will not receive a salary for his role; instead, he will be compensated through equity participation, aligning his incentives with Crest's long-term performance and value creation goals.

As Crest progresses into a critical phase of financing, development, and growth, these strategic additions signal a well-thought-out approach to solidifying the company's capital markets and investor engagement capabilities. Brett Portera, Co-Founder and CEO of Crest Surf Clubs, remarked, "Building Crest the right way requires disciplined capital and knowledgeable partners. With Kreation Capital's development expertise and Matt's strategic insight into capital markets and investor engagement, we are poised for long-term success."

Crest Surf Clubs stands out as the first fully integrated platform of private, membership-based surf clubs, focusing on proprietary wave technology, destination real estate, and an exclusive community experience. To learn more about Crest Surf Clubs and its exciting developments, visit www.crestsurfclubs.com.