#USA #Milford #Athletic Brewing #Non-Alcoholic Beer #David Chang

Athletic Brewing Partners with David Chang for Fall Football Season

In an exciting new campaign, Athletic Brewing Company, renowned as America's largest dedicated non-alcoholic brewer, is set to revolutionize fall football gatherings. With the slogan "All In. All Game," this initiative aims to elevate game day experiences with extraordinary flavors that go hand-in-hand with the thrill of football. By collaborating with culinary icon David Chang, Athletic Brewing is introducing a range of unique food and non-alcoholic brew pairings designed explicitly for football fans seeking bold tastes without the hangover.

The partnership promises to make each game day memorable by offering five specially crafted recipes by Chang that perfectly complement Athletic's award-winning lineup of non-alcoholic beers. The selection features delightful pairings such as Crispy Baked Wings served with Athletic Lite and the famous Bo Ssam alongside the Run Wild IPA. Fans can now treat themselves to robust flavors and refreshing beverages that keep the excitement rolling from kickoff to the last whistle.

David Chang, whose passion for football matches his culinary prowess, expressed enthusiasm about this unique collaboration. He stated, "As a lifelong football fan and early investor in Athletic, I'm thrilled to be part of this campaign. Game day is about bringing people together, sharing great food, and enjoying refreshing drinks. I designed these recipes to ensure they perfectly complement Athletic's offerings and enhance the game-day atmosphere."

This campaign reflects Athletic's dedication to creating a community for both food lovers and football enthusiasts who desire to savor every moment of the game. It champions the contemporary shift toward enjoying football without the downsides traditionally associated with alcohol consumption. The brews, crafted using a proprietary method, maintain a rich flavor profile while containing less than 0.5% ABV, giving fans the opportunity to enjoy their drinks comfortably and responsibly.

Andrew Katz, Chief Marketing Officer of Athletic Brewing, emphasized the growth of the non-alcoholic segment in the beer industry, which Athletic is proudly leading. He noted that these brews fit seamlessly into significant cultural events, especially football season. The incorporation of a high-profile chef like David Chang underscores how gourmet food can enhance the enjoyment of great brews, making each game day memorable.

To attract attention during the football season, Athletic Brewing has established a substantial seven-figure media strategy. This plan encompasses connected TV, streaming audio platforms, podcasts, and targeted online advertisements. Athletic is determined to reach fans at crucial moments whether they’re watching, streaming, or just listening to the game.

Football enthusiasts looking to explore the complete selection of David Chang's recipes and the perfect brew pairings can visit the Athletic Brewing website. Here, they can also find local retailers offering their innovative non-alcoholic beers.

In conclusion, the collaboration between Athletic Brewing and David Chang signifies a new era of game day experiences, allowing fans to indulge in delicious flavors without any compromises. With a focus on camaraderie, great food, and refreshing beverages, this initiative looks to redefine how game days are celebrated, making them more enjoyable than ever before.