Huey Magoo's Expands Its National Reach with 15 New Locations in Texas

Huey Magoo's Takes Texas by Storm: 15 New Restaurants Coming

Huey Magoo's, a rising star in the fast-casual dining scene, has officially announced a major expansion initiative in Texas, marking an exciting next chapter for the beloved chicken tender brand known for its premium, hand-crafted offerings, dubbed "The Filet Mignon of Chicken®." In a significant development agreement, the company will be adding 15 new locations across various key counties, including Brazoria, Chambers, Fort Bend, Galveston, and Montgomery. This strategic move not only reinforces the brand's commitment to growth but also highlights the increasing demand for its delicious menu items.

The expansion is fueled by Huey Magoo's robust business model, which has attracted substantial interest from seasoned operators in the restaurant industry. The new partner for this expansion is SMR Capital Group, a highly experienced team in multi-unit operations and franchise development. With a track record of successful restaurant ventures, the SMR Capital Group, led by Managing Partner Muhammad Ali Akbar and Operating Partner Jason Gilbert, is well-equipped to bring Huey Magoo's to a wider audience.

A Recipe for Success

Andy Howard, President and CEO of Huey Magoo's, expressed his confidence in the SMR Capital Group’s operational expertise, stating, "We continue to attract proven operators who see the strength of the Huey Magoo's brand and our ability to scale." His enthusiasm underscores the company’s dedication to establishing a strong, scalable presence in Texas, a state known for its diverse and growing culinary market.

With the opening of these new locations, Huey Magoo's anticipates strengthening its brand awareness and market reach within Texas, one of the most lucrative regions for restaurant growth in the United States. The managing partners of SMR Capital have emphasized their commitment to building a high-performing portfolio, confirming that their strategic choice to partner with Huey Magoo's fits seamlessly within their long-term growth objectives.

Innovative Concepts and Menu Expansion

Notably, this expansion comes after an incredibly successful year for Huey Magoo's. In 2025, the company was able to implement a more compact, 1,500-square-foot prototype, making it easier and more economical to set up new outlets. This prototype serves to lower development costs and attract franchisees interested in smaller real estate options, thus increasing participation opportunities for potential franchisees who might have hesitated due to traditional restaurant size and cost barriers.

Alongside its expansion strategy, Huey Magoo's has been proactive in enhancing its menu and customer loyalty initiatives. The introduction of Magoo's Rewards, a customer loyalty program, has seen impressive uptake from its clientele, fostering a stronger relationship between the brand and its customers. The brand has also recently expanded its offerings with Grilled Tender Bites and a new range of handcrafted lemonades, emphasizing its commitment to culinary innovation while staying true to the core quality its fans expect.

A Bright Future

Today, Huey Magoo's operates over 85 locations across 12 states and is on track to hit the significant milestone of 100 locations in 2026. Each outlet boasts an impressive average unit volume of around $2.1 million—a testament to the brand’s successful operational model and community appeal. Franchisees are typically committed to opening three stores within a three-year timeline, ensuring a deeply ingrained local presence that resonates with customers.

Potential franchisees interested in joining the Huey Magoo's family can find more information on their website, or directly contact David Boatright via email to explore opportunities. As the brand forges ahead with its expansion plans in Texas, it’s poised to not only bring its delicious chicken tenders to more tables but also continue its trajectory as one of the fastest-growing brands in the industry.

To learn more about Huey Magoo’s and its ambitious expansion strategy, visit their official website at HueyMagoos.com.