#USA #Fountain Valley #Kyrie Irving #HEX #McDavid

HEX Unveils Next-Generation Performance Gear with Kyrie Irving

In an exciting announcement, HEX, the groundbreaking protective gear line from McDavid, has unveiled its most advanced performance apparel collection to date. This new line, designed with cutting-edge technology, is set to provide modern athletes with lightweight, flexible, and breathable protection during high-intensity competitions. NBA superstar Kyrie Irving is taking a leading role in promoting these innovative products, bringing his expertise and passion for performance into the spotlight as HEX redefines what modern protective gear can deliver.

Kyrie, who has relied on HEX products throughout his illustrious NBA career, embodies the bold and high-energy style of play that the brand aims to equip athletes with. His influence and inspiration have played a vital role in the development of this new product line, helping to create gear that allows athletes to push their limits, strive for excellence, and perform at their best.

"HEX gives me peace of mind on the court. Basketball is such a competitive sport, and wearing HEX allows me to play aggressively and reach my peak performance without worrying about the impacts that come with it," said Kyrie Irving. "It's not just about preventing injuries; it's about enjoying the freedom to compete without fear."

Designed for fearless athletes, HEX gear protects critical impact zones using lightweight performance materials that move as quickly and powerfully as the athletes wearing them. The new HEX collection heralds the next evolution in basketball protection, featuring advanced designs that offer targeted coverage in key impact areas, providing players with the confidence to tackle every play head-on.

Highlights of the New HEX Product Line

• - HEX Leg Sleeves (pair): Specifically engineered for gameplay, these sleeves offer lightweight and discreet protection for knees and shins, allowing players to be dynamic on both ends of the court without sacrificing comfort or mobility. Available in black and white.
• - HEX Arm Sleeve: This sleeve is designed to absorb impacts while providing exceptional freedom of movement, merging protection with flexibility and enabling athletes to skirmish confidently. Available in black and white.
• - HEX Short-Sleeve T-Shirt: Crafted for the battles in the paint, this t-shirt integrates protective padding into a performance-cut top, equipping players with upper body coverage that flows with their movements. Available in white.
• - HEX Full Leg Sleeve: Increased in length for trendsetting appeal, this sleeve now features knee padding that is stylized for fashion. Available in black with pink padding accents.
• - HEX Knee/Elbow/Shin Pads (pair): These versatile pads adapt effortlessly to knees, elbows, or shins, offering protection precisely where it's needed most. Available in black and white.

Innovative HEX Technology

• - Thinner Padding: Consists of pads that are 40% thinner (5mm vs. 9mm) while maintaining the same level of protection.
• - HEX-shaped Cutouts: Engineered to flex and conform around joints, enhancing mobility.
• - Breathable Micro-Aire Fabric: Features pin-hole ventilation for cooling and comfort.
• - Premium Construction: Finished edges and silicone grip binding provide a secure, feather-light feeling.
• - Athlete-tested Durability: Designed to endure high-intensity play and withstand frequent washes.

"HEX's mission has always been to empower athletes with the confidence to play without limits," stated Phil Gyori, CEO of United Sports Brands, McDavid and HEX's parent company. "With this next-generation line and Kyrie Irving's involvement, we’re not just protecting athletes; we’re inspiring them to push forward. Kyrie embodies the resilience, creativity, and intensity that HEX represents."

Where to Find the New HEX Products

The latest HEX product line is available now at McDavidusa.com/Hex and will also be sold in select DICK'S Sporting Goods stores and online at Dicks.com. For further updates, follow @hex.gameday on Instagram and TikTok.

About HEX

HEX, a brand under McDavid, focuses on creating top-tier protective sports gear for athletes engaged in intense competitions. Combining advanced design and construction, HEX products deliver lightweight, flexible, and breathable protection in critical impact zones, instilling the confidence for athletes to give their all, game after game. Trusted by elite athletes globally, HEX continues to set new standards in performance-oriented protection.