#United States #Monarch Tractor #Livermore #Steve Peck #MK-V Tractor

Monarch Tractor Welcomes Steve Peck as Chief Revenue Officer

In a significant development for the agricultural technology sector, Monarch Tractor has announced the appointment of Steve Peck as its new Chief Revenue Officer (CRO). This strategic move is poised to accelerate the company's growth trajectory and consolidate its position in the ag robotics industry. The announcement was made on March 5, 2025, highlighting Peck's substantial experience spanning two decades in sales, business development, and go-to-market strategies, which he honed at leading firms in manufacturing and software.

Monarch Tractor is best known for its innovative MK-V, heralded as the world's first fully electric, driver-optional smart tractor. This groundbreaking machine exemplifies the future of agriculture by integrating electrification, autonomy, and advanced digital connectivity. Peck’s primary focus will be to foster Monarch's growth as it navigates the complex landscape of agricultural technology, which is increasingly reliant on intelligent, sustainable solutions.

Peck joins the ranks of Monarch's leadership at a critical juncture for the industry, especially as stakeholders grapple with emerging economic challenges. Monarch Tractor, through its unique product offerings, has remained committed to enhancing operational efficiency for farmers, and Peck is set to build on this momentum. His role will not only involve strengthening domestic sales channels but also expanding Monarch’s footprint in the ag robotics arena, specifically targeting large enterprise sales and key accounts.

“We’re thrilled to have someone of Steve’s caliber join our team,” stated Praveen Penmesta, the co-founder and CEO of Monarch Tractor. “His vast experience aligns perfectly with our mission to revolutionize farming through sustainable and technologically advanced solutions.” Peck's integration into the company comes with a robust plan to triple smart tractor sales within the year, emphasizing Monarch's commitment to meeting the growing demand for technology-enabled farming solutions.

Peck's Vision and Background

Peck's prior roles as a strategic advisor at organizations like Oracle and Checkit PLC have given him a strong foundation in scaling and selling cutting-edge technology, specifically in the software-as-a-service (SaaS) sector. His wealth of experience will serve as a critical asset in refining Monarch's go-to-market approach and further enhancing its innovative offerings. Given the extensive agricultural expertise of Aaron Shultz, Monarch's Director of Sales, the collaboration between the two leaders is expected to yield fruitful results in the company's strategy.

The MK-V tractor exemplifies the ability to perform diverse agricultural tasks while delivering on sustainability goals through electrification. It not only aims to cut operational costs and emissions but also strives to enhance productivity by serving as a labor force multiplier. With over 500 units deployed, the MK-V’s utility across both agricultural and non-agricultural sectors emphasizes its versatility and Monarch's commitment to delivering value to its users.

In light of the industry shifts, Steve Peck expresses an optimistic outlook, stating, “Monarch is at a pivotal moment, having already demonstrated the value of its groundbreaking electric tractors. I am excited to contribute to our next phase of dynamic growth.”

As Monarch Tractor continues to forge ahead, the integration of Steve Peck into its executive team signals a robust strategic direction. With a focus on innovation, sustainability, and comprehensive support for farmers, Monarch is poised to play a transformative role in the future of agriculture.

For more information about Monarch Tractor and their innovative solutions, visit Monarch Tractor's official website.