WALOVI Expands Regional Presence with Key Agreements in Portugal and Spain

WALOVI's Strategic Expansion in Southern Europe

In a bold move to strengthen its foothold in Southern Europe, Guangzhou WALOVI Great Health Co., Ltd., part of GPHL, recently concluded critical distribution agreements with key partners in Portugal and Spain. This initiative is in line with the global surge towards healthier consumption and the booming sector of botanical beverages. The agreements were finalized during a trade delegation from the Macao SAR that took place from April 19 to 22, 2026, in Lisbon and Madrid.

The delegation, which comprised over 100 members, nearly 40% of whom were from the technology and health sectors, facilitated WALOVI’s efforts in identifying and securing essential partnerships efficiently. The agreements exemplify a strategic pivot from previously fragmented market entries to a concentrated regional expansion strategy.

Building Bridges Across Markets

On April 19, WALOVI representatives conducted site visits to various local supermarkets in Lisbon before entering discussions with VOZ DA SAUDADE, a major importer of Asian foods in Portugal. The collaboration aims to enhance WALOVI's market reach within the region. The following day, a significant partnership was forged at a business event held in Macao, marking the initial step to extend WALOVI’s presence from China to the broader general market.

Two days later, in Madrid, WALOVI met with EMB FOOD, a distributor renowned for its successful launch of numerous Chinese brands in Spain. This meeting laid the groundwork for introducing WALOVI’s products to major retail chains in the country. The partnership was formally cemented during a promotional event in Spain the same afternoon, ensuring strategic consolidation in the southern European market.

A Growing Market for Plant-Based Products

According to Circana, the Spanish market for plant-based foods and beverages is experiencing one of the fastest growth rates in Europe, at an impressive rate of 7.5% annually. It is noteworthy that more than 90% of juice sales occur through supermarkets, making the relationship with EMB FOOD crucial for WALOVI’s successful market integration.

During a subsequent reception in Macao, WALOVI was celebrated for its refreshing flavors, reinforcing its commitment to quality and wellness.

Upcoming Global Investment Conference

This pivotal trip took place just before WALOVI's upcoming Global Investment Conference, which will be hosted on May 2 at the company's headquarters in Guangzhou. The event will invite international partners to participate in the burgeoning market for botanical beverages, further signaling WALOVI's commitment to global growth.

Transformative Growth in Europe

Historically, WALOVI has recorded impressive growth figures in Europe, with sales rising by more than 30% over the past five years. The recent agreements in Spain and Portugal signify the onset of a deeper regional expansion, following their successful launch in Germany, Saudi Arabia, and Australia in the previous year.

The increasing popularity of natural and healthy botanical products among European youth has allowed WALOVI to amplify its international market presence by over six and a half times over the last decade, with a staggering annual growth rate exceeding 25%. Europe is leading this expansion with a remarkable annual growth rate surpassing 30% over the past five years.

From its beginnings at the London Expo in 1925 to its current initiatives in the Iberian Peninsula, WALOVI’s century-long journey illustrates the ascension of Chinese brands transitioning from globalization to profound regional consolidation. The brand is poised to deliver the essence of Eastern wellness to millions of homes worldwide, effectively redefining the landscape of healthy beverages.

Conclusion

As WALOVI continues to pave its path in the international market, the agreements in Portugal and Spain will serve as a robust foundation for future growth and profitability in Europe. Embracing the trends towards health consciousness, WALOVI stands as a testament to the evolving market dynamics in the beverage industry. Its proactive approach to regional expansion exemplifies its commitment to meeting consumer demands for quality and innovative products.