Celebrating 10 Years of SZ Blockprints with a Unique Pop-Up Store

A Decade of Fashion and Craftsmanship with SZ Blockprints

SZ Blockprints, founded by designer Sara Zellweger, has successfully merged traditional Indian block printing with contemporary design aesthetics over the past ten years. This emblematic journey is beautifully encapsulated in their first-ever pop-up store at Isetan Shinjuku, which runs from June 4th to June 10th. This event marks a special occasion not just for the brand but for all fashion enthusiasts who appreciate unique craftsmanship.

The Essence of SZ Blockprints

Inspired by the vibrant block prints of India, Sara’s vision was to create pieces that resonate positivity and joy. Collaboration with skilled artisans from Jaipur has resulted in a distinctive range of clothing and home goods that embody a perfect fusion of creativity, sustainability, and cultural heritage. Each item reflects the heartfelt craftsmanship and commitment to providing reliable employment in Jaipur, while promoting fair trade practices.

The Pop-Up Experience

This pop-up will feature exclusive Japanese-only dress designs, including the charming Rina Dress and the girly Sai Dress, among other beloved pieces from their collections, all curated to uplift the spirits of the wearer. Visitors will also be delighted to find home goods that were previously available solely online, making this pop-up a one-stop shop for experiencing the SZ Blockprints universe.

The venue mimics Sara's own studio and closet, creating a warm and cozy atmosphere that echoes her personality. Guests are encouraged to explore the vibrant color harmonies and the intricacies of hand-printed designs that give each piece its unique character.

Special Offers and Community Engagement

To add to the festivities, customers spending over 40,000 yen will receive a special gift on a first-come, first-served basis, enhancing the shopping experience while celebrating a decade of joyful fashion. This initiative aligns with SZ Blockprints’ ongoing commitment to creating positive energy in people's everyday lives.

A Commitment to Sustainability

Every item from SZ Blockprints is meticulously handmade by artisans, ensuring not only that traditional skills are preserved but that their communities are supported. The brand's dedication to sustainability is evident in their efforts to foster safe and reliable employment for creators, reducing environmental impact wherever possible.

As SZ Blockprints approaches the next chapter of their journey, they invite everyone to immerse themselves in this celebratory space at Isetan Shinjuku. This week-long event is more than just a shopping opportunity; it’s a heartfelt celebration of a decade filled with creativity, craftsmanship, and a commitment to spreading joy.

Visit Details

Location: Isetan Shinjuku Store, Main Building, 2nd Floor, East Park/Promotion Space
Dates: June 4, 2023 - June 10, 2023
Hours: 10:00 AM - 8:00 PM
Contact: +81-3-3352-1111

Join us in this celebration of artistry and happiness! Experience the charm of SZ Blockprints and take a piece of that joy home with you.