#Japan #Tokyo #Myojo #Edamame #Yaki Soba

MYOJO's New Edamame Flavor Yaki Soba: A Snack Delight

On July 20, 2026, MYOJO Foods will unveil their latest cup yakisoba product, the "MYOJO Tokyo Design School Collaboration: Today’s Edamame Snack". Inspired by students from the Tokyo Design School, this creative noodle dish is perfectly designed for unwinding after a hectic day.

A Student’s Idea Comes to Life

The product is a part of the ongoing MYOJO DESIGN PROJECT, initiated in 2019, which focuses on exploring the appeal and enjoyment of instant noodles through creative collaboration with design schools. In collaboration with the Tokyo Design School, MYOJO challenged students to brainstorm unique instant food designs. Among 104 entries, the chosen winning idea emphasizes the use of edamame, a favorite ingredient among students, leading to the creation of a yakisoba that evokes an enjoyable snack experience.

The innovative name "Today’s Edamame Snack" cleverly blends the term for a light bite with a nod to the Japanese phrase for hard work, reflecting the desire for a delicious, convenient snack upon the day’s end.

Ingredients That Matter

What sets this yakisoba apart is its focus on high-quality edamame from Hokkaido's Memuro region. The edamame is steamed and seasoned precisely, then freeze-dried to maintain its pleasant texture and saltiness, ensuring that when you rehydrate it, you’re treated to both flavor and crunch. Complementing these high-quality beans, the sauce consists of a subtle salt base infused with edamame powder, enhancing the entire culinary experience with its distinct flavor.

This handy yakisoba is not just about flavors alone; it's about the ideal companionship with a cold beer at the end of the day – a combination that boosts your relaxation time after a long workday.

A Delightful Culinary Experience

The noodles themselves boast a satisfying texture, providing the perfect heft. With salted edamame flavor leading the sauce and an aromatic seasoning oil, this cup yakisoba is designed to be an easy and delightful snack. Imagine enjoying this concoction alongside a drink, giving yourself a well-deserved reward for getting through the day.

The MYOJO DESIGN PROJECT: Nurturing Future Talent

The MYOJO DESIGN PROJECT serves as an effective bridge between food innovation and aspiring designers, allowing students to work on real-life projects from conception to packaging. The collaborative process ensures that students present their ideas at various selection stages, culminating in a product that reflects their creative insights, benefiting both their educational journey and MYOJO’s product range.

For more details on past projects, please visit MYOJO's official page.

About Tokyo Design School

Founded in 1966, the Tokyo Design School located in Harajuku offers a diverse range of design programs, from graphic design to jewelry making. The school emphasizes practical, industry-connected learning, equipping students with essential skills and knowledge to thrive in the professional design world. For more information, visit Tokyo Design School.

Product Overview

• - Product Name: MYOJO Tokyo Design School Collaboration: Today’s Edamame Snack
• - Content Weight: 151g (Noodles: 130g)
• - JAN Code: 4902881405782
• - Packaging: 12 units per case
• - Suggested Retail Price: 328 yen (per unit, excluding tax)
• - Launch Date: July 20, 2026
• - Available Areas: Nationwide

Perfect for at-home enjoyment, this unique edamame-flavored yakisoba is bound to become a new favorite, bringing quality, flavor, and creativity in one neat packaging.