Subway Opens Its 210th Store in Japan at I-City 21 in Nagano Prefecture

Subway's New Opening at I-City 21

Subway, the popular sandwich chain managed by WATAMI FAST CASUAL MANAGEMENT based in Ota City, Tokyo, is excited to announce the opening of its 210th store in Japan. Scheduled to open on December 5, 2025, the new location will be situated within the commercial facility known as I-City 21 in Yamagata Village, a lovely area that lies approximately 20 minutes by car from Matsumoto City and the Shiojiri North Interchange.

About I-City 21

I-City 21 offers a wide variety of tenants, including fashion retailers, lifestyle goods, and electronics, making it a go-to destination for both residents and visitors. The surrounding neighborhood is predominantly residential, which adds to the expected foot traffic, especially during weekends and holidays. Subway anticipates welcoming a diverse range of customers to its new location, making it a perfect pit-stop for shoppers looking to enjoy a healthy meal.

Unique Features of the New Subway Store

This Subway location will be incorporating innovative technology to enhance the customer experience through a Self-Order System. This system is designed to provide a seamless ordering process, allowing customers to customize their sandwiches at their own pace, regardless of their familiarity with Subway's menu. Many first-time visitors often feel intimidated by the order process; with the new system, they can easily navigate the ordering steps with guided prompts displayed on the screen. This approach aims to make the Subway experience more accessible and enjoyable for everyone, especially newcomers.

Store Details

- Opening Date: December 5, 2025
- Address: 7977 Yamagata Village, Higashi-Chikuma District, Nagano Prefecture, 390-1394
- Business Hours: 10:00 AM – 7:00 PM
- Floor Area: 40.00 m² (approximately 12.10 tsubo)
- Seating Capacity: 5 seats

The store will feature digital menu boards and, of course, Subway's signature freshly baked bread, filled with quality ingredients like roast beef, shrimp, avocado, and fresh, crisp vegetables. Each sandwich will be crafted by our dedicated team, known as