Get Ready for Summer: Shohei Ohtani Stars in Sekkisei's Sunscreen Campaign at SHIBUYA109

With the increase of UV rays in April, the renowned skincare brand Sekkisei, operated by Kose Corporation, is launching a vibrant promotional campaign featuring the beloved baseball star Shohei Ohtani. From April 16 to April 29, a gigantic advertisement showcasing Ohtani's dynamic presence will dominate the exterior of SHIBUYA109 in Shibuya, Tokyo. The campaign, aptly titled "Are You Ready?" aims to remind everyone about the importance of using sunscreen as we enter the peak UV season.

Giant Advertisement and AR Experience

This unique initiative not only includes the stunning visual of Ohtani seemingly passing Sekkisei sunscreen to passersby but also integrates interactive Augmented Reality (AR) content to engage fans. By scanning a QR code with their smartphones and aiming their cameras at the advertisement, attendees can experience a virtual interaction where Ohtani appears to deliver the sunscreen. This is a delightful opportunity for fans to connect with their sports idol in a new and exciting way.

During the advertising period, a special event will take place on April 19 and 20, where visitors to SHIBUYA109 can receive free samples of Sekkisei sunscreen products. Additionally, participants can join the "Sekkisei UV Catch Challenge"—a game where they can attempt to catch balls that will pop out from Ohtani’s graphic, with prizes such as limited edition goodies and Sekkisei products up for grabs.

Empowering the Sports Community

Reflecting a commitment to supporting athletes and promoting skin protection against harmful UV rays, Sekkisei is also launching a campaign called "Sekkisei SUN BLOCKERS." Now in its third year, the program aims to distribute sunscreen to 1,000 active athletes, emphasizing the vital role of UV protection for maintaining optimal performance in sports. Ohtani, being the face of this initiative, aims to raise awareness about skin care and the need for sunscreen usage across all age groups.

Ohtani's Personal Message

In his message about the campaign, Ohtani highlights how awareness of UV protection is becoming essential for athletes' performance, and he encourages everyone to adopt the habit of using sunscreen regularly. He notes,

"It's heartwarming to see more children recognizing the importance of sun protection, and I hope to inspire even more kids to continue using it."

As part of this dedicated campaign, Ohtani is inviting everyone to embrace their outdoor activities confidently while utilizing Sekkisei sunscreen. In this age of heightened UV awareness, he underscores how vital it is to protect one's skin without inhibiting performance during sports or leisure activities.

Details of the Campaign

The giant advertisement will be displayed on the wall of SHIBUYA109, running from April 16 to April 29. The AR experience will also be available during this period. To take part in the experiences offered, participants must scan designated QR codes and have their camera ready to interact with Ohtani’s AR image.

Sample Distribution and Challenges

On April 19 and 20, attendees can collect Sekkisei sunscreen samples right at the store. A total of 10,000 samples of Sekkisei Skincare UV Gel will be available for distribution, ensuring that everyone can try these protective products against UV rays.

Moreover, those who share their experiences on social media with the designated hashtags will have a chance to participate in the fabled "Sekkisei UV Catch Challenge," where winners can snag exclusive items like Ohtani-themed merchandise and skincare products.

Conclusion

As we prepare for a summer filled with activities, Sekkisei and Shohei Ohtani are at the forefront, reminding us of the importance of sun protection. This innovative approach combines the excitement of sports and skincare, ensuring that everyone is ready to enjoy the sun safely. Protect your skin, embrace the sunshine, and be part of this inspiring movement—because as Ohtani says, "Life creates dreams; dreams create life." Are you ready to take on the sun?