Revolutionizing Retail: The New Smart Cart Solution by Hanshow, Shopreme, and Lucky Cart
In a significant stride towards redefining retail shopping, Hanshow, a leader in digital store solutions, has unveiled an innovative Smart Cart solution developed in collaboration with Shopreme and Lucky Cart. This new technology aims to enhance the shopping experience by integrating advanced features such as AI-driven shopping assistance, precise store navigation, self-checkout capabilities, multi-layered loss prevention, and integrated retail media functionalities. This seamless integration is designed to bring greater convenience, personalization, and measurable engagement to physical retail settings.
The Smart Cart transforms traditional shopping carts from mere transportation devices into intelligent touchpoints that guide customers from product discovery to self-checkout. By interconnecting the customer journey with digital store infrastructure, it sets the stage for a more coordinated shopping experience for customers, retailers, and brands alike.
Philippe Brochard, Chairman of the Advisory Board at Hanshow, elaborates on this shift: "Physical retail is entering a new era where shopper engagement, store operations, and retail media are increasingly interconnected. The Smart Cart serves as an intelligent touchpoint that consolidates these functionalities into a single in-store experience. With integrated retail media capabilities, retailers can forge more relevant and personalized customer journeys while preserving the unique strengths of brick-and-mortar shopping."
Beyond simplifying the checkout process, the Smart Cart delivers value across the entire retail ecosystem by merging shopper engagement, retail activation, and store intelligence into a cohesive touchpoint. For customers, the Smart Cart offers an intuitive navigation experience through the store. Features such as product search, synchronized shopping lists, personalized recommendations, location-based promotions, and accurate indoor navigation facilitate easier product discovery and selection.
The self-scanning feature, flexible payment options, and digital receipts further optimize the shopping experience, reducing friction from discovery to checkout. For retailers, this solution effectively combines customer service, security, transaction, and operational functionalities into a singular touchpoint. Advanced loss prevention capabilities incorporate sophisticated software with AI-powered camera insights, supporting a secure self-checkout while maintaining a seamless customer experience without random checks.
Insights into shopper pathways and shopping baskets can assist retailers in refining their store operations and gaining a better understanding of the customer journey. By embedding critical shopping and checkout functionalities throughout the store journey, the solution aims to minimize friction points, enhance operational efficiency, and alleviate traditional checkout areas. Retailers maintain control over the shopping experience, activation rules, and commercial strategies.
To accommodate various store formats and digitalization strategies, the Smart Cart solution is available in two configurations: a fully integrated Smart Cart with weighing-based loss prevention, and a retrofit configuration with AI-powered camera insights that upgrade compatible shopping cart fleets with intelligent features. Both versions operate on the same Shopreme software and integration, requiring identical investment, allowing retailers the flexibility to choose the setup that best fits their requirements, and even test both options concurrently without implementing separate technology stacks.
For brands, the Smart Cart opens up fresh avenues to transfer the precision and measurability of online promotions into physical retail spaces. Integrated retail media functionalities foster contextual engagement closer to the point of purchase, linking visibility, consideration, engagement, and cart results through closed-loop measurement. This creates a more traceable and actionable retail media environment, bridging the gap between e-commerce intelligence and in-store activation.
"Retail Media is increasingly aligning with the moment of purchase, the 'First Moment of Truth', where customer attention and conversion are at their peak. With the Smart Cart, we bring to-store what we have mastered online – precise targeting, unobtrusive personalization, and proof of every euro spent by brands," stated Romain Charles, CEO of Lucky Cart.
"Retailers need self-checkout solutions that eliminate checkout friction points, optimize loss prevention, and assist consumers throughout their buying journey without distributing functionalities across separate systems and data silos. Together with Hanshow and Lucky Cart, we are merging checkout, navigation, loss prevention, and retail media, thereby strengthening the business case without turning the shopping experience into an advertising interruption," added Florian Burgstaller, CEO of Shopreme.
The Smart Cart solution encompasses three complementary areas traditionally covered by separate store systems. Hanshow provides the technological foundation of the Smart Cart along with the intelligent store infrastructure that facilitates large-scale deployment in diverse retail environments. Building on Hanshow's expertise in digital store solutions, ESL connectivity, and IoT-driven retail operations, the platform connects Smart Carts to the broader store ecosystem while supporting AI-driven services, accurate indoor positioning, and location-based engagement.
Shopreme contributes its unified self-checkout ecosystem and expertise to the table. This ecosystem includes self-scanning, payment directly at the cart, multi-layered loss prevention, a staff app, and detailed analytics. Through a single integration into existing POS, loyalty, ERP, and other systems, retailers can accelerate deployment while ensuring operational efficiency and security at scale.
Lucky Cart brings expertise in retail media, shopper activation, and performance measurement, supported by AI and data science. On the Smart Cart, this translates shopper interactions during the in-store journey into personalized real-time offers, displayed directly on the shopping cart screen. In this way, the solutions offered by Lucky Cart enable contextual content, personalized one-to-one promotions, and closed-loop measurement that integrates brand interaction directly into the shopping experience.
Together, these three partners combine intelligent store infrastructure, journey orchestration, and retail-media activation within a Smart Cart solution. The true value lies not just in the individual features, but in the integrated platform that emerges, allowing retailers to connect shopper engagement, store intelligence, and brand activation in new ways.
As part of Hanshow's Store Digital Twin platform, the Smart Cart solution expands the role of the Smart Cart from a shopping device to an intelligent interaction layer that connects customers, products, and spaces. By generating real-time insights along the entire customer journey, the platform contributes to a more interconnected and responsive store experience. Furthermore, it enhances the digital foundation that enables retailers to integrate retail media, loyalty, operational intelligence, and shopper engagement into a unified ecosystem.
Through continuous innovation and collaboration within the ecosystem, the three partners aim to help retailers bridge the gap between customers' digital expectations and their in-store shopping experiences by bringing the intelligence of digital commerce into brick-and-mortar settings and revitalizing the shopping experience. The solution will be showcased live at the Hanshow booth (Hall 6, Stand E-020) during NRF 2026 Retail's Big Show Europe, held from September 15 to 17, 2026, at the Paris Expo Porte de Versailles. Attendees can witness how ecosystem collaboration is shaping the next generation of connected shopping experiences.
The Smart Cart transforms traditional shopping carts from mere transportation devices into intelligent touchpoints that guide customers from product discovery to self-checkout. By interconnecting the customer journey with digital store infrastructure, it sets the stage for a more coordinated shopping experience for customers, retailers, and brands alike.
Philippe Brochard, Chairman of the Advisory Board at Hanshow, elaborates on this shift: "Physical retail is entering a new era where shopper engagement, store operations, and retail media are increasingly interconnected. The Smart Cart serves as an intelligent touchpoint that consolidates these functionalities into a single in-store experience. With integrated retail media capabilities, retailers can forge more relevant and personalized customer journeys while preserving the unique strengths of brick-and-mortar shopping."
Enhancing Value Along the Store Journey
Beyond simplifying the checkout process, the Smart Cart delivers value across the entire retail ecosystem by merging shopper engagement, retail activation, and store intelligence into a cohesive touchpoint. For customers, the Smart Cart offers an intuitive navigation experience through the store. Features such as product search, synchronized shopping lists, personalized recommendations, location-based promotions, and accurate indoor navigation facilitate easier product discovery and selection.
The self-scanning feature, flexible payment options, and digital receipts further optimize the shopping experience, reducing friction from discovery to checkout. For retailers, this solution effectively combines customer service, security, transaction, and operational functionalities into a singular touchpoint. Advanced loss prevention capabilities incorporate sophisticated software with AI-powered camera insights, supporting a secure self-checkout while maintaining a seamless customer experience without random checks.
Insights into shopper pathways and shopping baskets can assist retailers in refining their store operations and gaining a better understanding of the customer journey. By embedding critical shopping and checkout functionalities throughout the store journey, the solution aims to minimize friction points, enhance operational efficiency, and alleviate traditional checkout areas. Retailers maintain control over the shopping experience, activation rules, and commercial strategies.
To accommodate various store formats and digitalization strategies, the Smart Cart solution is available in two configurations: a fully integrated Smart Cart with weighing-based loss prevention, and a retrofit configuration with AI-powered camera insights that upgrade compatible shopping cart fleets with intelligent features. Both versions operate on the same Shopreme software and integration, requiring identical investment, allowing retailers the flexibility to choose the setup that best fits their requirements, and even test both options concurrently without implementing separate technology stacks.
New Opportunities for Brands
For brands, the Smart Cart opens up fresh avenues to transfer the precision and measurability of online promotions into physical retail spaces. Integrated retail media functionalities foster contextual engagement closer to the point of purchase, linking visibility, consideration, engagement, and cart results through closed-loop measurement. This creates a more traceable and actionable retail media environment, bridging the gap between e-commerce intelligence and in-store activation.
"Retail Media is increasingly aligning with the moment of purchase, the 'First Moment of Truth', where customer attention and conversion are at their peak. With the Smart Cart, we bring to-store what we have mastered online – precise targeting, unobtrusive personalization, and proof of every euro spent by brands," stated Romain Charles, CEO of Lucky Cart.
"Retailers need self-checkout solutions that eliminate checkout friction points, optimize loss prevention, and assist consumers throughout their buying journey without distributing functionalities across separate systems and data silos. Together with Hanshow and Lucky Cart, we are merging checkout, navigation, loss prevention, and retail media, thereby strengthening the business case without turning the shopping experience into an advertising interruption," added Florian Burgstaller, CEO of Shopreme.
Powered by a Networked Retail Ecosystem
The Smart Cart solution encompasses three complementary areas traditionally covered by separate store systems. Hanshow provides the technological foundation of the Smart Cart along with the intelligent store infrastructure that facilitates large-scale deployment in diverse retail environments. Building on Hanshow's expertise in digital store solutions, ESL connectivity, and IoT-driven retail operations, the platform connects Smart Carts to the broader store ecosystem while supporting AI-driven services, accurate indoor positioning, and location-based engagement.
Shopreme contributes its unified self-checkout ecosystem and expertise to the table. This ecosystem includes self-scanning, payment directly at the cart, multi-layered loss prevention, a staff app, and detailed analytics. Through a single integration into existing POS, loyalty, ERP, and other systems, retailers can accelerate deployment while ensuring operational efficiency and security at scale.
Lucky Cart brings expertise in retail media, shopper activation, and performance measurement, supported by AI and data science. On the Smart Cart, this translates shopper interactions during the in-store journey into personalized real-time offers, displayed directly on the shopping cart screen. In this way, the solutions offered by Lucky Cart enable contextual content, personalized one-to-one promotions, and closed-loop measurement that integrates brand interaction directly into the shopping experience.
Together, these three partners combine intelligent store infrastructure, journey orchestration, and retail-media activation within a Smart Cart solution. The true value lies not just in the individual features, but in the integrated platform that emerges, allowing retailers to connect shopper engagement, store intelligence, and brand activation in new ways.
From Smart Cart to Store Digital Twin
As part of Hanshow's Store Digital Twin platform, the Smart Cart solution expands the role of the Smart Cart from a shopping device to an intelligent interaction layer that connects customers, products, and spaces. By generating real-time insights along the entire customer journey, the platform contributes to a more interconnected and responsive store experience. Furthermore, it enhances the digital foundation that enables retailers to integrate retail media, loyalty, operational intelligence, and shopper engagement into a unified ecosystem.
Through continuous innovation and collaboration within the ecosystem, the three partners aim to help retailers bridge the gap between customers' digital expectations and their in-store shopping experiences by bringing the intelligence of digital commerce into brick-and-mortar settings and revitalizing the shopping experience. The solution will be showcased live at the Hanshow booth (Hall 6, Stand E-020) during NRF 2026 Retail's Big Show Europe, held from September 15 to 17, 2026, at the Paris Expo Porte de Versailles. Attendees can witness how ecosystem collaboration is shaping the next generation of connected shopping experiences.
Topics Consumer Technology）
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