A-GEL Gift Points and Cards Shine at the 25th Agriculture Festival

The 25th Agriculture Festival, held by JA Ochi Imabari on November 29 and 30, 2025, witnessed a spectacular success with the introduction of A-GEL Gift Points and Cards. This event combined various elements—music, judo, and agricultural promotion—demonstrating innovative approaches to engaging the community.

Introduction of A-GEL Gift Points and Cards

The introduction of A-GEL Gift Points and A-GEL Gift Cards created excitement among participants and local businesses. Notably, the successful trial introduced customers to a new way of earning points while enjoying their purchases. JA Ochi Imabari featured products like cakes where patrons could utilize these points, leading to positive feedback. Many users were amazed by the phenomenon where the more they used the points, the more they earned—fostering enthusiasm for this new system. This trial attracted interest from potential new加盟店 (affiliated stores), indicating the program's strong appeal.

A-GEL Gift Points allow加盟店 to offer up to 40% in cashback benefits. Customers earn points based on their purchases, which can be exchanged for discounts and special offers at participating stores. The program operates on a success-based fee model, enabling加盟店 to leverage customized points and coupon systems tailored to their offerings, enhancing customer experience.

Celebrating Judo with a Gold Medalist

The festival included a judo class led by KJA's gold medalist coach, Kaiji Suzuki, along with Teruo Masaki, Vice President of the Points Corporation, known for his expertise in the sport. Their coaching was received with great enthusiasm, fostering a sense of community through martial arts and showcasing judo's values of respect and perseverance.

Musical Highlights from Toshi Haru Umezaki

Music played a significant role during the festival, featuring Toshi Haru Umezaki, an active representative and agent for A-GEL Gift Points. Through music workshops and a karaoke contest, Umezaki offered insightful advice based on his 43 years of experience in the industry, having composed and edited over 10,000 songs. His accolades include three prestigious awards for his work at the Record Prize.

Umezaki shared memorable stories from his songwriting journey, including projects with renowned artists such as:

- Miki Imai - “Pride”
- Ayumi Hamasaki - “M”
- KinKi Kids - “Flower”
- Masahiko Kondo - “Kokoro Zanbara”

His storytelling not only entertained but also inspired budding musicians at the festival.

A-GEL Project Coordination by K Trust

The seamless orchestration of this multi-faceted event was facilitated by K Trust, led by representatives Tomoko Hirakawa and Katsunori Hirakawa from Nagoya City, Aichi Prefecture. Their combined efforts made the simultaneous conduct of four major events—judo, music, A-GEL Gift Points, and the Agriculture Festival—possible, leading to an overwhelmingly positive response from attendees.

Imabari Image Song Debut

The festival also debuted a new original song, “Kaze o Tsukamaete,” aimed at encapsulating the spirit of Imabari. This energetic song was well-received by the audience, reflecting the region’s traditions and aspirations. The previous image song, titled “Haruka – The Place Where Sky and Sea Meet,” also drew attention for its emotional resonance with the community.

For those unable to attend, these performances can be viewed online, highlighting the festival's creativity and dedication to fostering arts and culture within the community.

The success of the 25th Agriculture Festival paves the way for future events intertwining culture, sports, and community engagement, utilizing innovative ideas like A-GEL Gift Points and Cards. As these initiatives grow, they promise to support local businesses and vibrant community interactions for years to come.